Copywriters Forum

Copywriting Quote ...
“Let’s get to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product. This is the copy writer’s task: not to create this mass desire – but to channel and direct it.” – Eugene Schwartz

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by SARubin: January 7th, 2025, 11:35 am; Jump to forum; Jump to topic

Re: Unsure to try copywriting career

Hey eldorian, Welcome to the forum! I believe only you can tell you what's right for you. But since you asked for opinions, I'll give you mine... As far as learning copywriting, I say you should give it a try and see if it clicks for you. What's the worst thing that could happen? You could learn a n...

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