Copywriters Forum

Thanks Wordy,

Welcome back...
Glad to see you haven't forgotten us.

Hello ddv, It looks OK for a first try. But if you're selling weight loss products, or health supplements, you're up against a ton of competition. Especially on social media. That said, here's a couple thing you can think about which should help you tighten up the focus of your advertising... First....

Here's a few vintage ads that I hope don't get me banned for posting the link 8-) Naw, you wouldn't get banned here for posting that link. Political correctness aside, nobody on this forum gets banned for posting historically accurate advertising. Although I fully agree, a couple of those ads were ...

Franklin made some good points. A low open rate could be caused by lots of things. If you usually get high open rates, and suddenly they dropped off, it might only be a temporary downturn (there's a lot of political and economic turmoil going on in the world right now and many people are distracted ...

I'm glad you find them interesting to read Sen. Sometimes I ramble on a little, but I always try to include something useful in my posts. The truth is I enjoy writing, and it feels even better now that I know you found my writing useful and informative. If you need some help with your copywriting ju...

Love these old ads. Brilliant stuff. We just don't see this kind of creative campaign very much anymore. I remember hearing a story about when the Volkswagen guys were first trying to break into the U.S. market with their tiny car... At the brainstorming session the consensus was it would never sell...

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to esc...

The other day a young copywriter asked me for a "sure fire" email template to increase conversions from his list. My first reaction was to sigh and gently shake my head from side to side. Because when someone asks this type of question they're usually just looking for a magic bullet, or se...

Hello guys, I would like to hear any general advice in regards to finding my first clients but for the more experienced B2B writers, what were some of the things you had to overcome when getting your first clients? Hello Ben, One of my biggest challenges was getting over the fear and disappointment...

A lot of times I get bored doing research and want to get to the writing. I'm sure I'm not the only one who feels that way. Any tips or tricks to make research more interesting? Yeah that's a tough one Franklin, sometimes I get bored too. One thing that sometimes keeps me going is imagining I'm on ...

So I was just re-watching the 2nd Clayton Makepeace tribute video from this post - Clayton Makepeace Tribute And I thought I'd jot down a few notes to share with anyone who hasn't seen it yet... Within the first few minutes of the video my hand was already cramping from holding the pen too tight as ...

Yes, I liked having that feature too. It was an easy way to show appreciation for a good post, without needing to make a speech. Unfortunately our webhost changed something in their security protocol about a month ago, and it started randomly crashing this site and returning blank pages. Something a...

Gary Bencivenga is one of the greatest copywriters who ever lived. And he's also one of the nicest guys I ever met. He's retired now, but his copywriting wisdom is timeless. I'm going to start this topic by posting excerpts from his "Bencivenga Marketing Bullets" which was a series of arti...

The-Key-to-Great-Copywriting.jpg Here's a lesson I learned about 20 years ago from one of the greatest copywriters who ever lived... Gary Halbert When I first learned this lesson it turned my entire world upside down. Because up until that point I was taught to be a great copywriter, we needed to b...

Cashvertising by Drew Eric Whitman is another classic copywriting / advertising book. It's a fast paced book that digs deep into the consumer psychology behind creating a winning advertisement. I read it once a few years ago, and I just dug it out of my archives and started reading it again. Cashver...

What are the ingredients for great sales copy? Of course we need essentials like a great hook a great offer an attention grabbing headline a compelling call to action etc. etc. etc. But all these things revolve around, and are influenced by, the first essential ingredient Without this one thing all...

Hey TheCopyCat, That is great news. And 40 GBP (50 USD) per hour is very good pay for anyone just starting out. As for project working hours it's tough to say how you should calculate it for yourself. As you already noted, it's a different matter for everyone. It also depends on how familiar you are...

Of course you need the ability to write. And you need the ability to sell your ideas to other people. But there are 3 things few courses, books, or gurus ever mention about how to be a successful copywriter. So if no one has told you about them before... let me be the first... 1. You need intense cu...

This one comes from my personal archive. It's an abridged case study from a direct mail piece I did for a local house painter about 9 years ago. Looking back on it now there's a few thing I would do different. But it got an 8% response rate on an EDDM (Every Door Direct Mail) piece to only 500 resid...