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by SARubin
December 31st, 2020, 12:52 pm
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Copywriter Job Boards

The websites listed here are a few job boards where you might find your next copywriting gig, or career. We’re not affiliated with any of the sites listed here, and we make no guarantees of the quality of opportunity you’ll find on them. We only put them here for your benefit because after visiting ...
by SARubin
December 28th, 2020, 12:19 pm
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Grammarly is not a writing God

I've seen a lot of people put their faith in tools like grammarly because they think it's the authority for writing perfect content. And sure, it can help spot a few glaring errors in our grammar. But at the end of the day Grammarly is a tool... nothing more! The fact is, your content could be rated...
by SARubin
November 27th, 2020, 8:50 pm
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How To Write a Good Advertisement by Victor O Schwab

how-to-write-good-advertisement.jpg Another great copywriting book is Victor O Schwabs “How To Write A Good Advertisement” . Victor O Schwab was one of the greatest mail order copywriters who ever lived. And this book is practically a complete advertising / sales copy course in a single book. There...
by SARubin
November 23rd, 2020, 1:45 pm
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Re: Copy for SaaS platform

Hi Sofina, welcome to the forum. Your question is a bit vague but I think I understand what you mean, so I’ll try to offer some advice… Is there a “rule” for buttons inside a platform? First, the best rule (if we can call it a “rule”) for buttons is we want them to be prominent and easily seen (assu...
by SARubin
November 15th, 2020, 2:15 pm
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Re: Selling yourself as a beginner and building a portfolio

Hello, I'm interested in becoming a freelance copywriter - mainly in sales/advertising, but I don't mind branching out into other areas (websites, blogs, etc.). But my problem lies in where to begin. It's the old adage "can't get a job without experience, can't get experience without a job&quo...
by SARubin
September 1st, 2020, 9:40 pm
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Is this the worst direct response sales letter in history?

This was an actual direct mail piece that a now defunct bank sent out a few years ago. I won’t say their marketing was the only thing that caused them to go bankrupt. In reality, their criminal business practices were the main reason the FTC shut them down (you can look it up if you want) but if thi...
by SARubin
August 1st, 2020, 6:00 pm
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Re: Trainings for copywriters

Hi Serenus, welcome to the forum. Yes, re-writing good advertising / sales copy can help. But as Franklin indicated, it’s not a complete training program all by itself. The idea has been around for many years. If my memory serves me correctly, I think I first did this exercise when I took the Randy ...
by SARubin
July 30th, 2020, 10:25 am
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Re: How can i find my first client ?

Hi nizarkassite, Yes, that’s a bit of a circular predicament. Not too many people will hire you to write sales copy if you don’t have any experience, and it’s hard to gain experience if nobody will hire you. The best advice I can give you right now is to start creating your own experience (and portf...
by SARubin
July 28th, 2020, 11:43 pm
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Re: How can i find my first client ?

i think that this is the most asked question from those who are just starting out, and i am one of them. to the experienced copywriters on this community. I would be very grateful if you can give me (or us) some help, and chances are you’ve been through the same path when you were a newbie too! tha...
by SARubin
May 7th, 2020, 3:45 pm
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Re: He desires to be DR copywriter yet doesn’t feel good enough to be one

What could make a person desire earnestly to be a direct response copywriter yet doesn’t feel good enough to be one? I believe desire is the first step towards becoming good at anything, because without desire then we’d never even try. So just the fact that you have the desire tells me you have a c...
by SARubin
May 7th, 2020, 1:23 pm
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Re: Hi Elijah here…

Hi Elijah, Welcome to the forum. Feel free to have a look around, and let me know if there’s anything you need help with. SARubin, thank you for continually pouring out yourself to your members. I see all your views and insights and they are all noteworthy. Thanks for your contributions. Awww, you’r...
by SARubin
May 1st, 2020, 11:30 am
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Rant – Most Copywriting Courses Are Useless – Here’s The Truth…

Over the past couple decades aspiring copywriters have been blessed with a wealth of information on the fundamental princi­ples of copywriting. From books and courses, to seminars and web sites, not to mention all the so called gooroos promising that if you just put certain words in a ceratin order,...
by SARubin
April 19th, 2020, 9:57 am
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How To Extract Benefits From Features (so you can write better sales copy)

Marketers are always talking about how “features tell, and benefits sell”. And for the most part, I agree it’s true. Simply put… A feature is what your product is. And a benefit is what it does for your customer. And if benefits are what sell your product or service, then it’s a good idea to use the...
by SARubin
December 25th, 2019, 10:52 pm
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Re: Name That Tagline

WordyWordpecker wrote: December 24th, 2019, 4:19 pm
The amnesia clinic
Have an unwanted memory? Fuhgeddaboudit! 😯
Awesome stuff Wordy. This one made me laugh out loud 😀
by SARubin
December 25th, 2019, 4:06 pm
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Re: Which headline was the winner?

Good guess Wordy,

Let's wait to see if anyone else has a guess. If no one else responds, then I'll PM you the winning answer (so it'll just be our secret)...
by SARubin
December 22nd, 2019, 11:56 pm
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Which headline was the winner?

I asked this same question at one of the other copywriting forums I used to hang out at (I still stop by there from time to time). Anyway, I got some interesting responses over at the WF, so I thought I’d share it here… It’s a little guessing game for y’all (I say for y’all, because I already know t...
by SARubin
December 17th, 2019, 10:13 am
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Re: Is gender based selling still a thing?

With women, it takes a lot of research, composition, facts, logic, structure and persuasion because they are very suspicious of those “Hold my beer” moments. They buy what they want, when they want it. Sometimes the facts, logic and composition can be quick and straight forward (especially when the...
by SARubin
November 11th, 2019, 10:25 am
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Re: Which headline is better?

Hey copywriters! I’m writing some copy for a dating website and could use a little help choosing the best headline for the sign up page. Which headline do you guys think is best? 1. Our proprietary software will find the perfect mate for you. Join Now! 2. Join now and find your perfect match using ...
by SARubin
November 10th, 2019, 8:20 pm
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Re: Hi, I’m Luana

Hi Luana, Welcome to the community. Looking forward to your contributions. If you have any questions about the site, just ask. And remember… this site was built for you, so if you have any suggestions on how it could be better don’t be shy about letting us know. (can’t guarantee that all suggestions...
by SARubin
October 15th, 2019, 3:31 pm
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Re: How do you write when you're not in the mood?

For me, one of the best methods to get past writers block is to just start writing. Once I get started it’s easier to keep going. I guess we could sum it up to Newton’s first law of motion – a.k.a. “the law of inertia”. An object at rest tends to stay at rest, and it’s easier for an object in motion...