Copywriters Forum

I’ve been learning about writing more powerful sales copy, and recently started learning about emotional triggers. Can someone please give me some examples of emotional triggers in copywriting. Than you in advance for your input. Well, this is a bit of an open ended question. Emotional triggers are...

A few short parables for business (and life?)… Be Persistent: Two sales professionals were talking about their day. The first sales rep looked up and said… “I had a lousy day. I called 50 people and didn’t make a single sale.” The second sales rep said… “I had a great day. I called 50 people and did...

So, what business books are you reading right now? That was the question I asked this young buck the other day, when he asked me how he could make more money with his online business. Of course, I could’ve gone through the standard list of normal questions, like… - who’s your target market…? - what ...

If you hang around enough copywriting circles, sooner or later someone will bring up the topic of using stories to sell your products or services. Selling with stories is all the buzz these days, and for good reason. Story telling is the original method of transferring ideas from one person to anoth...

Hi Abhishek, Welcome to the community. We are still just a young community (only a couple months old) but we have a few established copywriters who are here to help you any way we can. Feel free to explore around and get familiar with the site. And if you have any questions, ask away. All the best, ...

Are they same thing or different? A few years ago I got asked this question a lot. Not so much anymore because most people seem to feel the same as Franklin (that offline is dead or dying) But the truth is, when it comes to sales copy… I still get a lot of “junk mail” everyday from credit card comp...

Hi kids! It’s time once again for everyone’s favorite copywriting game show… NAME… THAT… TAGLINE ! YAY! (applause, applause) For those of you joining us for the first time, “name that tagline” is the game show where we pick a fictitious product or service, and we see who can come up with the best ta...

headlines.jpg Reading Time: About 4 minutes Whether it’s an email, a sales page, a space ad… or whatever… Arguably, your headline is the most important part of any sales piece. I say “arguably” the most important, because I’ve had a number of people try to debate me that the “offer”, or “the big id...

$60 for one content is good price up to 3000 words. many writers only get 1 or 2 cents per word. I guess if someone just wants basic content on their site, to fill some pages, then being paid a few cents per word is OK (although I still believe that 1 or 2 cents is a bit low for quality content) Bu...

Hello to all the bright people who were smart enough to become members of this forum (Yes, that means you… and me, too) My screen name is SARubin. But you can call me Steve if you want. How did I come up with this screen name…? Well, it’s my first initial “S” and my wife’s first initial “R” (for Roa...

Look Daddy, that man just pulled a rabbit out of his hat! How did he do that? I don’t know honey… it must be MAGIC ! rabbit-in-hat.png Oh the enchantment of youth. When parlor tricks and slight of hand equated to genuine magic. Sadly, as we grow up and find ourselves needing to be more “realistic” i...

This is an email I got from Netflix a while back… I won’t break it down with too much critique this time. I’ll just let you look at it, and soak it all in… So what do you think of it? netflix-raising-rates-email.jpg Without trying to sway your opinion, let me just say I think it’s pretty good copy. ...

a-to-z-eliminate-writers-block.png Greetings, writers… Here’s another good writing exercise for you. This one was introduced to me by a friend, and fellow writer, on one of the forums I used to hang out at. BIG SHOUT OUT TO “FRED” over at the WF !!! (you know who you are… yeah!) Anyway, It’s a pret...

First thing I recommend, Jasper, is to stop paying so much attention to what all the so called gooroos are claiming (because 95% of them are full of crap, and they’re pulling numbers out of their butts just to sound important) In this day and age, with all the clutter in our inboxes, 20 to 30% open ...

I posted this first piece on another forum I sometimes visit, and it received some replies from other members. So I figured you guys might like to see it also? Note: Google might see this as duplicate content because I already posted it elsewhere? But screw google. It’s my original post and you guys...

I emphatically agree with you, Franklin. Although, I suppose it depends on the intent of the website owner. If their idea is to simply prove they can rank high in the SERPs (so maybe they can sell their SEO services to other, unsuspecting website owners?) then I guess ranking “is” the mission. But f...

Welcome to the community, Franklin,

Always good to have someone on board, with a sense of humor

Welcome Rhonda, It’s always great to have someone with experience join the community. And I’m looking forward to your contributions. This forum is still brand new (honestly, I’m surprised you even found us since we haven’t really advertised its existence it yet 🙂 ) but I have high hopes for us. All ...

We welcome suggestions for improvements because this forum was created for you, my fellow copywriters! Want to see another category or feature…? Just let us know. But as you make your suggestions keep in mind, this forum is a hobby site and a labor of love… I’m a copywriter, not a web developer, an...