Copywriters Forum

A lot of times I get bored doing research and want to get to the writing. I'm sure I'm not the only one who feels that way. Any tips or tricks to make research more interesting? Yeah that's a tough one Franklin, sometimes I get bored too. One thing that sometimes keeps me going is imagining I'm on ...

So I was just re-watching the 2nd Clayton Makepeace tribute video from this post - Clayton Makepeace Tribute And I thought I'd jot down a few notes to share with anyone who hasn't seen it yet... Within the first few minutes of the video my hand was already cramping from holding the pen too tight as ...

Yes, I liked having that feature too. It was an easy way to show appreciation for a good post, without needing to make a speech. Unfortunately our webhost changed something in their security protocol about a month ago, and it started randomly crashing this site and returning blank pages. Something a...

Gary Bencivenga is one of the greatest copywriters who ever lived. And he's also one of the nicest guys I ever met. He's retired now, but his copywriting wisdom is timeless. I'm going to start this topic by posting excerpts from his "Bencivenga Marketing Bullets" which was a series of arti...

The-Key-to-Great-Copywriting.jpg Here's a lesson I learned about 20 years ago from one of the greatest copywriters who ever lived... Gary Halbert When I first learned this lesson it turned my entire world upside down. Because up until that point I was taught to be a great copywriter, we needed to b...

Cashvertising by Drew Eric Whitman is another classic copywriting / advertising book. It's a fast paced book that digs deep into the consumer psychology behind creating a winning advertisement. I read it once a few years ago, and I just dug it out of my archives and started reading it again. Cashver...

Hey TheCopyCat, That is great news. And 40 GBP (50 USD) per hour is very good pay for anyone just starting out. As for project working hours it's tough to say how you should calculate it for yourself. As you already noted, it's a different matter for everyone. It also depends on how familiar you are...

Of course you need the ability to write. And you need the ability to sell your ideas to other people. But there are 3 things few courses, books, or gurus ever mention about how to be a successful copywriter. So if no one has told you about them before... let me be the first... 1. You need intense cu...

This one comes from my personal archive. It's an abridged case study from a direct mail piece I did for a local house painter about 9 years ago. Looking back on it now there's a few thing I would do different. But it got an 8% response rate on an EDDM (Every Door Direct Mail) piece to only 500 resid...

The websites listed here are a few job boards where you might find your next copywriting gig, or career. We’re not affiliated with any of the sites listed here, and we make no guarantees of the quality of opportunity you’ll find on them. We only put them here for your benefit because after visiting ...

I've seen a lot of people put their faith in tools like grammarly because they think it's the authority for writing perfect content. And sure, it can help spot a few glaring errors in our grammar. But at the end of the day Grammarly is a tool... nothing more! The fact is, your content could be rated...

how-to-write-good-advertisement.jpg Another great copywriting book is Victor O Schwabs “How To Write A Good Advertisement” . Victor O Schwab was one of the greatest mail order copywriters who ever lived. And this book is practically a complete advertising / sales copy course in a single book. There...

Hi Sofina, welcome to the forum. Your question is a bit vague but I think I understand what you mean, so I’ll try to offer some advice… Is there a “rule” for buttons inside a platform? First, the best rule (if we can call it a “rule”) for buttons is we want them to be prominent and easily seen (assu...

Hello, I'm interested in becoming a freelance copywriter - mainly in sales/advertising, but I don't mind branching out into other areas (websites, blogs, etc.). But my problem lies in where to begin. It's the old adage "can't get a job without experience, can't get experience without a job&quo...

Hi Serenus, welcome to the forum. Yes, re-writing good advertising / sales copy can help. But as Franklin indicated, it’s not a complete training program all by itself. The idea has been around for many years. If my memory serves me correctly, I think I first did this exercise when I took the Randy ...

Hi nizarkassite, Yes, that’s a bit of a circular predicament. Not too many people will hire you to write sales copy if you don’t have any experience, and it’s hard to gain experience if nobody will hire you. The best advice I can give you right now is to start creating your own experience (and portf...

i think that this is the most asked question from those who are just starting out, and i am one of them. to the experienced copywriters on this community. I would be very grateful if you can give me (or us) some help, and chances are you’ve been through the same path when you were a newbie too! tha...

What could make a person desire earnestly to be a direct response copywriter yet doesn’t feel good enough to be one? I believe desire is the first step towards becoming good at anything, because without desire then we’d never even try. So just the fact that you have the desire tells me you have a c...

Hi Elijah, Welcome to the forum. Feel free to have a look around, and let me know if there’s anything you need help with. SARubin, thank you for continually pouring out yourself to your members. I see all your views and insights and they are all noteworthy. Thanks for your contributions. Awww, you’r...

Over the past couple decades aspiring copywriters have been blessed with a wealth of information on the fundamental princi­ples of copywriting. From books and courses, to seminars and web sites, not to mention all the so called gooroos promising that if you just put certain words in a ceratin order,...