Copywriters Forum

Marketers are always talking about how “features tell, and benefits sell”. And for the most part, I agree it’s true. Simply put… A feature is what your product is. And a benefit is what it does for your customer. And if benefits are what sell your product or service, then it’s a good idea to use the...

WordyWordpecker wrote: ↑December 24th, 2019, 4:19 pm
The amnesia clinic
Have an unwanted memory? Fuhgeddaboudit!

Awesome stuff Wordy. This one made me laugh out loud

Good guess Wordy,

Let's wait to see if anyone else has a guess. If no one else responds, then I'll PM you the winning answer (so it'll just be our secret)...

I asked this same question at one of the other copywriting forums I used to hang out at (I still stop by there from time to time). Anyway, I got some interesting responses over at the WF, so I thought I’d share it here… It’s a little guessing game for y’all (I say for y’all, because I already know t...

With women, it takes a lot of research, composition, facts, logic, structure and persuasion because they are very suspicious of those “Hold my beer” moments. They buy what they want, when they want it. Sometimes the facts, logic and composition can be quick and straight forward (especially when the...

Hey copywriters! I’m writing some copy for a dating website and could use a little help choosing the best headline for the sign up page. Which headline do you guys think is best? 1. Our proprietary software will find the perfect mate for you. Join Now! 2. Join now and find your perfect match using ...

Hi Luana, Welcome to the community. Looking forward to your contributions. If you have any questions about the site, just ask. And remember… this site was built for you, so if you have any suggestions on how it could be better don’t be shy about letting us know. (can’t guarantee that all suggestions...

For me, one of the best methods to get past writers block is to just start writing. Once I get started it’s easier to keep going. I guess we could sum it up to Newton’s first law of motion – a.k.a. “the law of inertia”. An object at rest tends to stay at rest, and it’s easier for an object in motion...

I’ve been learning about writing more powerful sales copy, and recently started learning about emotional triggers. Can someone please give me some examples of emotional triggers in copywriting. Than you in advance for your input. Well, this is a bit of an open ended question. Emotional triggers are...

A few short parables for business (and life?)… Be Persistent: Two sales professionals were talking about their day. The first sales rep looked up and said… “I had a lousy day. I called 50 people and didn’t make a single sale.” The second sales rep said… “I had a great day. I called 50 people and did...

So, what business books are you reading right now? That was the question I asked this young buck the other day, when he asked me how he could make more money with his online business. Of course, I could’ve gone through the standard list of normal questions, like… - who’s your target market…? - what ...

If you hang around enough copywriting circles, sooner or later someone will bring up the topic of using stories to sell your products or services. Selling with stories is all the buzz these days, and for good reason. Story telling is the original method of transferring ideas from one person to anoth...

Hi Abhishek, Welcome to the community. We are still just a young community (only a couple months old) but we have a few established copywriters who are here to help you any way we can. Feel free to explore around and get familiar with the site. And if you have any questions, ask away. All the best, ...

Are they same thing or different? A few years ago I got asked this question a lot. Not so much anymore because most people seem to feel the same as Franklin (that offline is dead or dying) But the truth is, when it comes to sales copy… I still get a lot of “junk mail” everyday from credit card comp...

Hi kids! It’s time once again for everyone’s favorite copywriting game show… NAME… THAT… TAGLINE ! YAY! (applause, applause) For those of you joining us for the first time, “name that tagline” is the game show where we pick a fictitious product or service, and we see who can come up with the best ta...

headlines.jpg Reading Time: About 4 minutes Whether it’s an email, a sales page, a space ad… or whatever… Arguably, your headline is the most important part of any sales piece. I say “arguably” the most important, because I’ve had a number of people try to debate me that the “offer”, or “the big id...

$60 for one content is good price up to 3000 words. many writers only get 1 or 2 cents per word. I guess if someone just wants basic content on their site, to fill some pages, then being paid a few cents per word is OK (although I still believe that 1 or 2 cents is a bit low for quality content) Bu...

Hello to all the bright people who were smart enough to become members of this forum (Yes, that means you… and me, too) My screen name is SARubin. But you can call me Steve if you want. How did I come up with this screen name…? Well, it’s my first initial “S” and my wife’s first initial “R” (for Roa...

Look Daddy, that man just pulled a rabbit out of his hat! How did he do that? I don’t know honey… it must be MAGIC ! rabbit-in-hat.png Oh the enchantment of youth. When parlor tricks and slight of hand equated to genuine magic. Sadly, as we grow up and find ourselves needing to be more “realistic” i...

This is an email I got from Netflix a while back… I won’t break it down with too much critique this time. I’ll just let you look at it, and soak it all in… So what do you think of it? netflix-raising-rates-email.jpg Without trying to sway your opinion, let me just say I think it’s pretty good copy. ...