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by SARubin
February 16th, 2019, 6:11 pm
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Do You Believe In Magic?

Look Daddy, that man just pulled a rabbit out of his hat! How did he do that? I don’t know honey… it must be MAGIC ! rabbit-in-hat.png Oh the enchantment of youth. When parlor tricks and slight of hand equated to genuine magic. Sadly, as we grow up and find ourselves needing to be more “realistic” i...
by SARubin
February 14th, 2019, 11:11 am
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Email copy from Netflix

This is an email I got from Netflix a while back… I won’t break it down with too much critique this time. I’ll just let you look at it, and soak it all in… So what do you think of it? netflix-raising-rates-email.jpg Without trying to sway your opinion, let me just say I think it’s pretty good copy. ...
by SARubin
February 14th, 2019, 10:05 am
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The A to Z Method of Eliminating Writers Block

a-to-z-eliminate-writers-block.png Greetings, writers… Here’s another good writing exercise for you. This one was introduced to me by a friend, and fellow writer, on one of the forums I used to hang out at. BIG SHOUT OUT TO “FRED” over at the WF !!! (you know who you are… yeah!) Anyway, It’s a pret...
by SARubin
February 6th, 2019, 11:54 am
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Re: How to create email subject line to get high open rates

First thing I recommend, Jasper, is to stop paying so much attention to what all the so called gooroos are claiming (because 95% of them are full of crap, and they’re pulling numbers out of their butts just to sound important) In this day and age, with all the clutter in our inboxes, 20 to 30% open ...
by SARubin
February 1st, 2019, 12:19 pm
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Direct mail piece from local insurance guy

I posted this first piece on another forum I sometimes visit, and it received some replies from other members. So I figured you guys might like to see it also? Note: Google might see this as duplicate content because I already posted it elsewhere? But screw google. It’s my original post and you guys...
by SARubin
January 31st, 2019, 10:25 am
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Re: WRITING FOR SEO VS WRITING FOR HUMANS

I emphatically agree with you, Franklin. Although, I suppose it depends on the intent of the website owner. If their idea is to simply prove they can rank high in the SERPs (so maybe they can sell their SEO services to other, unsuspecting website owners?) then I guess ranking “is” the mission. But f...
by SARubin
January 30th, 2019, 10:46 pm
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Re: I'm Franklin

Welcome to the community, Franklin,

Always good to have someone on board, with a sense of humor 😆
by SARubin
January 26th, 2019, 9:10 pm
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Re: Hello

Welcome Rhonda, It’s always great to have someone with experience join the community. And I’m looking forward to your contributions. This forum is still brand new (honestly, I’m surprised you even found us since we haven’t really advertised its existence it yet 🙂 ) but I have high hopes for us. All ...
by SARubin
January 19th, 2019, 11:54 am
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Read This Before Making Suggestions

We welcome suggestions for improvements because this forum was created for you, my fellow copywriters! Want to see another category or feature…? Just let us know. But as you make your suggestions keep in mind, this forum is a hobby site and a labor of love… I’m a copywriter, not a web developer, an...