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by Wordsmith
June 21st, 2021, 11:22 pm
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Re: Suitable cold email?

Hello TCC,

Don't sweat it. Test the marketplace. Put your message out there.

The only way you're going to know for sure how effective your copy is, you've got to send it.

Then measure your open, clickthrough, and responses.

You need no one's permission.

Just Do It!
by Wordsmith
April 19th, 2021, 3:00 pm
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Re: What is the most important part to copywriting?

Hello Franklin, If you're bored with research, step away. We all get overwhelmed, especially if it's an industry we know little about. I for one break up my research into digestible sections because that works for me. Based on your past life experience, what's the quickest way you found you could le...
by Wordsmith
April 15th, 2021, 11:50 am
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Re: What is the most important part to copywriting?

Hello Copyking, Steve has given you a perfect 3-Step outline above. Based on his recommendations let's assume you are asked to write a sales letter about Heinz Ketchup. Step 1. Do your Market research - Find out everything you can on who buys, uses, and refuses to use the product. Step 2. Do your Pr...
by Wordsmith
March 30th, 2021, 10:30 pm
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Clayton Makepeace Tribute

For those of you who knew Clayton, he was quite the A-List Copywriter. Sadly we lost him last year, 2020. Fortunately, one of his best students Carline Anglade-Cole has a multi-part tribute going on over at her YouTube channel. Clayton Makepeace EPIC tribute, Part 1 – Bob Bly and Denise Ford Clayton...
by Wordsmith
March 25th, 2021, 12:21 pm
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Hello Copywriters

Hello Copywriters Forum, I'm glad I found a forum I can be apart of and contribute to. My writing career spans nearly 30 years. I still research and write for digital marketing agencies recognized by Google, Forbes, FedEx, TechCrunch, Certified Storybrand, and They Ask You Answer. Over the years, I'...