Copywriters Forum

Hi Franklin, I have an interest in Marketing/Copywriting and would like to learn more and see how far I can go with it.
I was hoping I could still run my blog as well as copywriting, at least for the time being anyway.

Hi Ryan, I just visited your blog and I like it. Your writing has personality, which is a refreshing welcome from all the AI (artificial intelligence) spun content spreading across the blogosphere these days. Ya know, I've always said there's a huge difference between a blog that makes us feel conne...

Hi All, Finding sources of inspiration helps me in so many ways in my day-to-day writing endeavors. I have come across various newsletters and copywriters over the years that continue to help me in my own growth, and I wanted to share one of those resources today. This copywriter, Eddie Shleyner, st...

Hi All, My name is Tucker and I have been in the marketing/copywriting lane for a decade now. I work full-time as the sole copywriter on an in-house marketing team for a Mars-owned corporation. I also do freelance copywriting work for a few marketing agencies—primarily writing a suite of content for...

Here's a few vintage ads that I hope don't get me banned for posting the link 8-) Naw, you wouldn't get banned here for posting that link. Political correctness aside, nobody on this forum gets banned for posting historically accurate advertising. Although I fully agree, a couple of those ads were ...

Franklin made some good points. A low open rate could be caused by lots of things. If you usually get high open rates, and suddenly they dropped off, it might only be a temporary downturn (there's a lot of political and economic turmoil going on in the world right now and many people are distracted ...

Love these old ads. Brilliant stuff. We just don't see this kind of creative campaign very much anymore. I remember hearing a story about when the Volkswagen guys were first trying to break into the U.S. market with their tiny car... At the brainstorming session the consensus was it would never sell...

I still remember seeing classic print ads like these in old stacks of National Geographics my dad left up in the attic. I think it was the first time I ever took notice of advertising and realised that they could actually be amusing and clever. And as I learned more about marketing and branding I so...

A lot of times I get bored doing research and want to get to the writing. I'm sure I'm not the only one who feels that way. Any tips or tricks to make research more interesting? Yeah that's a tough one Franklin, sometimes I get bored too. One thing that sometimes keeps me going is imagining I'm on ...

Hello Franklin, If you're bored with research, step away. We all get overwhelmed, especially if it's an industry we know little about. I for one break up my research into digestible sections because that works for me. Based on your past life experience, what's the quickest way you found you could le...

Of course you need the ability to write. And you need the ability to sell your ideas to other people. But there are 3 things few courses, books, or gurus ever mention about how to be a successful copywriter. So if no one has told you about them before... let me be the first... 1. You need intense cu...

This one comes from my personal archive. It's an abridged case study from a direct mail piece I did for a local house painter about 9 years ago. Looking back on it now there's a few thing I would do different. But it got an 8% response rate on an EDDM (Every Door Direct Mail) piece to only 500 resid...

Another good one. Thanks Franklin

I've seen a lot of people put their faith in tools like grammarly because they think it's the authority for writing perfect content. And sure, it can help spot a few glaring errors in our grammar. But at the end of the day Grammarly is a tool... nothing more! The fact is, your content could be rated...

Over the past couple decades aspiring copywriters have been blessed with a wealth of information on the fundamental princi­ples of copywriting. From books and courses, to seminars and web sites, not to mention all the so called gooroos promising that if you just put certain words in a ceratin order,...

Marketers are always talking about how “features tell, and benefits sell”. And for the most part, I agree it’s true. Simply put… A feature is what your product is. And a benefit is what it does for your customer. And if benefits are what sell your product or service, then it’s a good idea to use the...

I’ve been learning about writing more powerful sales copy, and recently started learning about emotional triggers. Can someone please give me some examples of emotional triggers in copywriting. Than you in advance for your input. Well, this is a bit of an open ended question. Emotional triggers are...

A few short parables for business (and life?)… Be Persistent: Two sales professionals were talking about their day. The first sales rep looked up and said… “I had a lousy day. I called 50 people and didn’t make a single sale.” The second sales rep said… “I had a great day. I called 50 people and did...

If you hang around enough copywriting circles, sooner or later someone will bring up the topic of using stories to sell your products or services. Selling with stories is all the buzz these days, and for good reason. Story telling is the original method of transferring ideas from one person to anoth...

Hi kids! It’s time once again for everyone’s favorite copywriting game show… NAME… THAT… TAGLINE ! YAY! (applause, applause) For those of you joining us for the first time, “name that tagline” is the game show where we pick a fictitious product or service, and we see who can come up with the best ta...