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by Rhonda
January 4th, 2021, 5:23 pm
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Re: Features VS benefits – which is more important in sales copy?

I don't believe it should be a choice between the two. Shouldn't we use both?
by Rhonda
November 24th, 2020, 12:08 pm
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Re: Copy for SaaS platform

Some words can be all capital if we want them to stand out, or emphasize a point of interest. Like when we say your SaaS platform is AMAZING, EASY, AND AFFORDABLE! The capital words now have a bit more prominence. Also they can catch the attention of people who skim the page before deciding to read...
by Rhonda
October 20th, 2019, 11:54 am
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Re: How do you write when you're not in the mood?

How do other writers get motivated when the words won’t come? Any suggestions are appreciated. Thank you 🙂 I don’t often get writers block, but when I do it helps if I think about what I want to write, and then take a short break while holding this thought in my mind. I might go outside for a breat...
by Rhonda
May 18th, 2019, 3:47 pm
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Re: So, what business books are you reading right now?

After your suggestion I am now reading the book Wired For Story.
by Rhonda
May 18th, 2019, 3:42 pm
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Re: Is gender based selling still a thing?

Do you sell the same product or service differently, based on the gender of the buyer? And if you do… In what ways is it different? I like to think both genders are equal but I know there are differences. And like you taught me before, if we try to appeal to everyone we end up appealing to no one. ...
by Rhonda
March 5th, 2019, 11:26 am
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Re: Hi, I am Abhishek

Welcome Abhishek,

Looking forward to your contributions within the community 😀
by Rhonda
February 20th, 2019, 2:32 pm
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Re: Classified ad – looking for a copywriter

Due to the rise of low end freelance sites like freelancer.com and fivver.com, among others, too many people see writing as a commodity and they believe that $5 or $10 is an average cost for a writer. Many of those bargain shoppers are the same people who complain about there not being any good qual...
by Rhonda
February 15th, 2019, 7:48 pm
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Re: Email copy from Netflix

The target audience is always the most important factor (even more than the words themselves) An average message to the right market, at the right time, will always outperform a brilliant message to an audience with no interest in what we’re selling. This is so true. New copywriters are always look...
by Rhonda
February 10th, 2019, 5:52 pm
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Re: What are the best books to learn copywriting?

But the #1 thing I’d recommend is to learn a little, then put it into action so you can see for yourself how it works. Because the lessons you learn from actually doing, will teach you more than a dozen books ever will. This is the best advice. Putting your writing into the public will be your grea...
by Rhonda
January 26th, 2019, 9:04 pm
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Hello

Hi,

I’m Rhonda Garcia and I’ve been a freelance copywriter for the past 6 years, specializing in ad copy, sales copy and content writing.

I’m excited to learn and share my own experience with other members here.