Copywriters Forum

Hello, I'm interested in becoming a freelance copywriter - mainly in sales/advertising, but I don't mind branching out into other areas (websites, blogs, etc.). But my problem lies in where to begin. It's the old adage "can't get a job without experience, can't get experience without a job&quo...

WordyWordpecker wrote: ↑December 24th, 2019, 4:19 pm
The amnesia clinic
Have an unwanted memory? Fuhgeddaboudit!

Awesome stuff Wordy. This one made me laugh out loud

Good guess Wordy,

Let's wait to see if anyone else has a guess. If no one else responds, then I'll PM you the winning answer (so it'll just be our secret)...

I asked this same question at one of the other copywriting forums I used to hang out at (I still stop by there from time to time). Anyway, I got some interesting responses over at the WF, so I thought I’d share it here… It’s a little guessing game for y’all (I say for y’all, because I already know t...

One thing I do is start writing absolute stream of consciousness. Use an open like in Leaving Las Vegas or something… “We were somewhere out past the county line when we saw the body.” or similar and just write gibberish that doesn’t have to make a story, create a real paragraph or anything else. It...

Wordy… It’s gotta be one of the worst feelings when you’re stuck and can’t find one word to get past that blank page with the flashing cursor! One of my personal favorite ways to break free from writers block is to start off writing by hand. Freeform writing isn’t about writing perfectly crafted pro...

Hey copywriters! I’m writing some copy for a dating website and could use a little help choosing the best headline for the sign up page. Which headline do you guys think is best? 1. Our proprietary software will find the perfect mate for you. Join Now! 2. Join now and find your perfect match using ...

If I’m stuck because I can’t find the voice or I’m in a bad mood, I use two methods (sequentially, or one of the two according to the situation): 1. Read something in the mood/voice I want to feel/convey. If that’s conversational, witty copy, then that’s exactly what I’m going to read! And there are...

I usually look at trending content on the subject, and that gives me a place to start. Then I try to make my content better than everyone else’s, or at least throw a different spin on it.

How do other writers get motivated when the words won’t come? Any suggestions are appreciated. Thank you 🙂 I don’t often get writers block, but when I do it helps if I think about what I want to write, and then take a short break while holding this thought in my mind. I might go outside for a breat...

For me, one of the best methods to get past writers block is to just start writing. Once I get started it’s easier to keep going. I guess we could sum it up to Newton’s first law of motion – a.k.a. “the law of inertia”. An object at rest tends to stay at rest, and it’s easier for an object in motion...

Depending on the scopes of the dating site, I think the third headline would works best for the emotional hook: “find your soulmate” speaks of a longer-term view of love than “find your perfect match”, since the latter could work even for a short-term relationship.

Just my two cents.

Two great books on this subject

– Triggers: By Joe Sugarman
– Influence: By Robert Cialdini

Both talk about examples and methods.

Hope this helps!

I’ve been learning about writing more powerful sales copy, and recently started learning about emotional triggers. Can someone please give me some examples of emotional triggers in copywriting. Than you in advance for your input. Well, this is a bit of an open ended question. Emotional triggers are...

I had a good one but I can’t remember it

Hi kids! It’s time once again for everyone’s favorite copywriting game show… NAME… THAT… TAGLINE ! YAY! (applause, applause) For those of you joining us for the first time, “name that tagline” is the game show where we pick a fictitious product or service, and we see who can come up with the best ta...

Hello to all the bright people who were smart enough to become members of this forum (Yes, that means you… and me, too) My screen name is SARubin. But you can call me Steve if you want. How did I come up with this screen name…? Well, it’s my first initial “S” and my wife’s first initial “R” (for Roa...