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by Pernell P
January 14th, 2020, 11:20 pm
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The rule of one by Michael Masterson

Copywriters like Joseph Sugarman and Dan Kennedy have said that copy should have a big idea or concept. Michael Masterson agrees, but presents it from a different angle. The rule of one asserts that the best way to get a big idea is by focusing on one idra. Otherwise the copy piece loses focus. But ...
by Pernell P
January 11th, 2020, 1:45 am
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Hello everyone!

hello all, I’ll try to keep this intro short! Who am I? Name’s Pernell, age is 20, and I’m an aspiring copywriter! Reading, writing, and researching are some of my favorite hobbies too.(I’m a nerd.) I want to become a conversion copywriter specializing in sales email, sales pages. I haven’t decided...