Search found 366 matches

by SARubin
November 19th, 2021, 5:58 pm
Forum: Email Copywriting
Topic: COLD EMAIL QUESTION
Replies: 2
Views: 62

Re: COLD EMAIL QUESTION

Hello, I am a new to email copywriting and I can use some help from the profesionals. I have started sending cold emails to a list and getting some open rates but no clickthroughs, not even one. What could be wrong? thanks in advance for your help. Tough to say what's wrong based on your question h...
by SARubin
November 18th, 2021, 2:01 am
Forum: Introduce Yourself
Topic: William Sérgio
Replies: 2
Views: 71

Re: William Sérgio

Ola William Sérgio :)/

Welcome to the forum. Looking forward to your contributions, and let us know if you have any questions.

All the best,
Steve
by SARubin
November 15th, 2021, 12:13 pm
Forum: Introduce Yourself
Topic: Copywriting's got me hooked 🔥
Replies: 6
Views: 130

Re: Copywriting's got me hooked 🔥

On a side-note - I've recently figured that although copywriting is creative writing, it's not 'creative writing'.. what are your thoughts on that? ( If I'm not fitting that right - then perhaps ' writer's writing ' ? ) I'm saying this because it seems that a lot of new copywriters I come across ha...
by SARubin
November 14th, 2021, 2:33 am
Forum: Introduce Yourself
Topic: Copywriting's got me hooked 🔥
Replies: 6
Views: 130

Re: Copywriting's got me hooked 🔥

Hey Tom, welcome to the forum. First, let me just say "I love the way you write". You pulled me from one sentence to the next, like I was sitting in the front row of the theater watching a story unfold. If you bring this same conversational prose to your sales copy, you could be a copywrit...
by SARubin
November 8th, 2021, 11:03 am
Forum: Introduce Yourself
Topic: Newbie and Novice here!
Replies: 7
Views: 210

Re: Newbie and Novice here!

Since you mentioned Fiverr and Upwork, do you recommend I give them a try ? I was thinking about just giving it a go because there's nothing to lose by trying it, right? I'm not expecting or hoping to make millions from it; experience and proof are more valuable to me right now. Absolutely yes. One...
by SARubin
November 7th, 2021, 10:32 am
Forum: Introduce Yourself
Topic: Newbie and Novice here!
Replies: 7
Views: 210

Re: Newbie and Novice here!

Thank you! :) I sort of want to be the Swiss Army knife of Graphic Design and Copywriting! :lol: I love designing, but I miss writing so I want to get started with it again. I think I'd like to start off with short form advertising copy. Particularly things involving technology, art, photography, m...
by SARubin
November 6th, 2021, 6:14 pm
Forum: Introduce Yourself
Topic: Newbie and Novice here!
Replies: 7
Views: 210

Re: Newbie and Novice here!

Hello Amy, and welcome :) Becoming a graphic designer AND copywriter will certainly make you a powerful force to be reckoned with. No need to apologize for asking questions here. That's what this forum was created for. As far as building a portfolio... What type of copy are you interested in startin...
by SARubin
November 3rd, 2021, 9:44 am
Forum: A-list Copywriter Wisdom
Topic: David Ogilvy
Replies: 8
Views: 289

Re: David Ogilvy

“On average, helpful information is read by 75 per cent more people than copy which deals only with the product."
by SARubin
November 3rd, 2021, 9:43 am
Forum: A-list Copywriter Wisdom
Topic: David Ogilvy
Replies: 8
Views: 289

Re: David Ogilvy

“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”
by SARubin
November 2nd, 2021, 10:56 am
Forum: A-list Copywriter Wisdom
Topic: David Ogilvy
Replies: 8
Views: 289

Re: David Ogilvy

“Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.”
by SARubin
November 2nd, 2021, 10:55 am
Forum: A-list Copywriter Wisdom
Topic: David Ogilvy
Replies: 8
Views: 289

Re: David Ogilvy

“The hallmarks of a potentially successful copywriter include: Obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ambition to write better campaigns than anyone has ever written before.”
by SARubin
November 2nd, 2021, 10:54 am
Forum: A-list Copywriter Wisdom
Topic: David Ogilvy
Replies: 8
Views: 289

Re: David Ogilvy

“Don't bunt. Aim out of the ballpark. Aim for the company of immortals.”
by SARubin
October 30th, 2021, 9:03 am
Forum: A-list Copywriter Wisdom
Topic: David Ogilvy
Replies: 8
Views: 289

Re: David Ogilvy

“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”
by SARubin
October 30th, 2021, 9:02 am
Forum: A-list Copywriter Wisdom
Topic: David Ogilvy
Replies: 8
Views: 289

Re: David Ogilvy

“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
by SARubin
October 30th, 2021, 8:58 am
Forum: Classic Advertising
Topic: The Original Snake Oil
Replies: 0
Views: 94

The Original Snake Oil

Not to be confused with the cure-all claims from many of todays marketers :?
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ad  for snake oil.jpg
by SARubin
October 29th, 2021, 9:59 am
Forum: A-list Copywriter Wisdom
Topic: David Ogilvy
Replies: 8
Views: 289

Re: David Ogilvy

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
by SARubin
October 29th, 2021, 9:58 am
Forum: A-list Copywriter Wisdom
Topic: David Ogilvy
Replies: 8
Views: 289

David Ogilvy

“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to esc...
by SARubin
October 26th, 2021, 11:05 am
Forum: Sales Psychology
Topic: DEMOGRAPHIC data of users on social media
Replies: 0
Views: 102

DEMOGRAPHIC data of users on social media

Knowing your target market is one of, if not "the", most important things to know whenever we start a campaign. Because if we don't know our market then how will we know what they want to buy? And knowing where our target market hangs out is the first step to understanding Who they are Wha...
by SARubin
October 19th, 2021, 9:08 pm
Forum: Beginners Area
Topic: Finding resources.
Replies: 3
Views: 244

Re: Finding resources.

Martyn101 wrote: October 18th, 2021, 5:01 pm
Also, it would be good to receive feedback on my efforts.
I'd be happy to offer you some guidance and feedback, Martyn. That's what this forum is here for ;)
by SARubin
September 29th, 2021, 11:00 am
Forum: Beginners Area
Topic: New to Copywriting, need guidance.
Replies: 2
Views: 238

Re: New to Copywriting, need guidance.

Hi Martyn, My first piece of advice for anyone starting out is to pick a market (or niche) to write for. Then spend some time studying and engaging with that group of people in their world . Become intimate with their world so you can feel what it's like to be one of them, because these are the peop...