Search found 391 matches

by SARubin
January 22nd, 2022, 4:54 pm
Forum: Beginners Area
Topic: Selling yourself as a beginner and building a portfolio
Replies: 10
Views: 2706

Re: Selling yourself as a beginner and building a portfolio

Here ya go. I'm attaching it to this post as a pdf download.

Like I said, it's a few years old but the prices are still relevant as long as we only use them for guidelines, not gospel.

.
by SARubin
January 22nd, 2022, 4:36 pm
Forum: Off Topic
Topic: Do You Want to SEE a Brilliant Salesperson... In ACTION?
Replies: 0
Views: 7

Do You Want to SEE a Brilliant Salesperson... In ACTION?

Like old Mike Murdock used to say... "If some people would only think twice, they'd be the smartest person in the group". I always got a chuckle whenever he said that. Mike Murdock was one of those Evangelical type pastors on T.V. Now I'm not a religious person, but I used to watch one or ...
by SARubin
January 22nd, 2022, 11:33 am
Forum: Classic Advertising
Topic: Vintage VW Ads Are Still #1
Replies: 1
Views: 11

Re: Vintage VW Ads Are Still #1

Love these old ads. Brilliant stuff. We just don't see this kind of creative campaign very much anymore. I remember hearing a story about when the Volkswagen guys were first trying to break into the U.S. market with their tiny car... At the brainstorming session the consensus was it would never sell...
by SARubin
January 22nd, 2022, 10:50 am
Forum: Content Writing
Topic: Anybody tried AI Tools?
Replies: 5
Views: 63

Re: Anybody tried AI Tools?

I like your writing Scribla. This post was a lot of fun to read. It's entertaining, informative, and well thought out... All at the same time. In an internet ocean teeming with bland and/or nonsensical bullshit, I find it refreshing when someone can make an intelligent point without sounding like Be...
by SARubin
January 22nd, 2022, 10:28 am
Forum: Introduce Yourself
Topic: Reminder: Add Snappy Introductory Headline Here
Replies: 2
Views: 21

Re: Reminder: Add Snappy Introductory Headline Here

Hi Scibla, Welcome to the show. Glad you found us. I'm a word guy too. I love words... Big words, little words, fat words, skinny words, words that climb on rocks. Words give meaning to thoughts. They allow us to communicate those thoughts with others. They give life to the blank canvas of creation....
by SARubin
January 16th, 2022, 9:55 am
Forum: Content Writing
Topic: Anybody tried AI Tools?
Replies: 5
Views: 63

Re: Anybody tried AI Tools?

Hello movijis715, Welcome to the forum. I'm sure most people have their own opinions about AI, and I'm no exception to that rule. So here's my take on it... AI is getting better than it was just a couple years ago, and if we're only looking for generic copy to fill some pages, it's a viable option f...
by SARubin
January 15th, 2022, 12:17 pm
Forum: Sales Psychology
Topic: CURIOSITY in copywriting is one of the more powerful emotions we can evoke
Replies: 0
Views: 26

CURIOSITY in copywriting is one of the more powerful emotions we can evoke

When we use curiosity in our copywriting most people can't resist wanting to know more... Curiosity creates a vacuum in our readers mind. An uneasy feeling that something is incomplete and more information is needed This gets our readers to keep reading because the mystery must be solved before the ...
by SARubin
January 14th, 2022, 12:37 pm
Forum: Sales Psychology
Topic: Invoking ANXIETY is another powerful copywriting element
Replies: 0
Views: 20

Invoking ANXIETY is another powerful copywriting element

As a copywriter our main jobs is to connect with our readers. People are anxious about a lot of things these days, and they're looking for solutions. So one of the first things we need to do with our copy is identify their anxiety... Bring it to the surface... And let people know that we understand ...
by SARubin
January 13th, 2022, 11:15 am
Forum: Sales Psychology
Topic: The Power of the Villain in Copywriting
Replies: 1
Views: 47

The Power of the Villain in Copywriting

I have a confession to make... I was never a big fan of comic books. Even as a kid when I loved watching cartoons, still do, I always thought comic books were only for nerds and geeks. But over the past year I've discovered the incredible stories hidden within comic books and full length Anime movie...
by SARubin
January 11th, 2022, 10:00 am
Forum: Content Writing
Topic: Chris Haddad's Sales Letter On The P.I.G. Method
Replies: 5
Views: 894

Re: Chris Haddad's Sales Letter On The P.I.G. Method

Franklin wrote: January 10th, 2022, 6:44 pm The letter doesn't seem to be available anymore. I'd like to take a look at it if anyone saved a copy before it was taken down. :(
I saved a copy of it for my archives. I'll email it to you...
by SARubin
January 11th, 2022, 9:55 am
Forum: Introduce Yourself
Topic: Hello, I'm looking for a community!
Replies: 2
Views: 99

Re: Hello, I'm looking for a community!

Hello Luisa, Welcome to the copywriters forum. Yes, copywriting can be a great way to make a living. And it can also allow us the personal freedom to have a life outside of work. That's one of the reasons I enjoy it too. Let us know if you have any questions... All the best, Steve Hi, guys! I'm Luis...
by SARubin
January 9th, 2022, 10:16 am
Forum: Beginners Area
Topic: How to be a really good DR copywriter?
Replies: 11
Views: 1004

Re: How to be a really good DR copywriter?

I recommend doing this at least 3 to 5 times. [/i][/b] Didn't get this part clearly! 3 to 5 times is just a suggestion. The main point is to do it more than once or twice. Writing out a letter 1 time is good practice, the 2nd time it starts to sink in, by the 3rd time it becomes familiar and you st...
by SARubin
January 9th, 2022, 9:35 am
Forum: Website Copywriting
Topic: WRITING FOR SEO VS WRITING FOR HUMANS
Replies: 6
Views: 1534

Re: WRITING FOR SEO VS WRITING FOR HUMANS

Hey Clem, Since you're just starting out... In the beginning I find it's better to give the client what they want so they learn to trust your expertise. If they only want an SEO optimized article that ranks in the SERPs, then I recommend doing your best to give them what they want. This way they kno...
by SARubin
January 7th, 2022, 12:53 pm
Forum: Beginners Area
Topic: How to be a really good DR copywriter?
Replies: 11
Views: 1004

Re: How to be a really good DR copywriter?

The course taught copywriting especially sales copy. We learned - the headline -Hook -Flow & Transitions -Lead -Closing -Unique mechanism and everything about copy. A great deal I learned about copy is selling is based on emotions later justified by facts. OK good, those are the basic fundament...
by SARubin
January 5th, 2022, 11:14 pm
Forum: Beginners Area
Topic: How to be a really good DR copywriter?
Replies: 11
Views: 1004

Re: How to be a really good DR copywriter?

Hello SARubin, I've got the same question. Hello Muhammad, And welcome to the copywriters forum. No, I don't have any sales experience from the past 7 years. Though I was a salesman for like 6-7 years but I was a teenager then. So don't have that much sales experience now. That's OK - We all need t...
by SARubin
January 3rd, 2022, 10:21 am
Forum: Sales Psychology
Topic: ANGER in copywriting is one of the more powerful emotions we can invoke in our reader
Replies: 0
Views: 59

ANGER in copywriting is one of the more powerful emotions we can invoke in our reader

Closely associated with a feeling of outrage - aligning our copy with our readers anger can immediately create rapport and empathy. But we don't want to take it too far, invoking anger just for the sake of anger, or we run the risk of unleashing a monster and having our reader turn that anger agains...
by SARubin
January 2nd, 2022, 12:03 pm
Forum: Sales Psychology
Topic: AMUSEMENT is another powerful rapport builder in copywriting.
Replies: 0
Views: 42

AMUSEMENT is another powerful rapport builder in copywriting.

Depending on what we're selling, appealing to our readers desire for entertainment can go a long way. This works especially well when writing for the arts, fashion or entertainment sectors. How does a person act when they're amused? - Raised eyebrows - Laughing, or mouth smiling wide - Suprised look...
by SARubin
January 1st, 2022, 12:36 pm
Forum: Sales Psychology
Topic: AGITATION is a powerful emotion in copywriting.
Replies: 0
Views: 58

AGITATION is a powerful emotion in copywriting.

At its base, it's the annoying feeling of being upset or uneasy about the current situation. When we tap into our readers anxiety, and agitate it further, we not only stir up our readers discomfort but we also establish rapport by letting them know we understand what they're feeling. Once we stir up...
by SARubin
December 19th, 2021, 11:28 am
Forum: Sales Psychology
Topic: Tap into your readers deepest desires with this...
Replies: 0
Views: 1178

Tap into your readers deepest desires with this...

Even the best copywriters in the world can find it challenging to know a readers motivational triggers.

Below is a cognitive bias codex to help you understand the driving influences behind what causes people to take action...

The-Cognitive-Bias-Codex.jpg
by SARubin
December 14th, 2021, 9:10 pm
Forum: Introduce Yourself
Topic: Copywriting's got me hooked 🔥
Replies: 9
Views: 896

Re: Copywriting's got me hooked 🔥

Fantastic share. Just had a mess around with this and it's pretty cool to see. I already try to keep my copy less than 3 syllables per word to not over do it... I think you can easily get into Shakespeare mode with your writing if you're not careful haha So true. Although, if we're selling to a sha...