Search found 346 matches

by SARubin
September 19th, 2021, 2:48 pm
Forum: Classic Advertising
Topic: Old School Influencer Marketing
Replies: 0
Views: 15

Old School Influencer Marketing

Here's some classic clips of "old school" Celerity Endorsements, Native Ads, and Influencer Marketing. I found this one on Archive. org If you're under the age of 43 you might not recognize any of these popular TV shows, or know who any of these people are, but at the time they were all fa...
by SARubin
September 18th, 2021, 5:04 pm
Forum: Classic Advertising
Topic: Real X-Ray Specs Let You See Through Clothes...
Replies: 0
Views: 30

Real X-Ray Specs Let You See Through Clothes...

This was a great little ad that used to show up in the back of comic books when I was a kid. They had a dozen or so variations but this is the one, as I remember it, that got me to buy a pair back in the 1970's...


xray-glasses-comic-book-ad.jpg
by SARubin
September 18th, 2021, 4:20 pm
Forum: Content Writing
Topic: What is the best style checking app?
Replies: 1
Views: 28

Re: What is the best style checking app?

Hello everyone, I am looking for the best grammar and style checking app. I am Currently using Grammarly, but I thought maybe there is something better. I am looking for a tool that corrects grammar but also corrects style and gives me advice about sentence structure and overall tone of voice. Can ...
by SARubin
September 2nd, 2021, 9:39 am
Forum: Sales Psychology
Topic: Interesting Case Study on The Power of Price Anchoring
Replies: 0
Views: 62

Interesting Case Study on The Power of Price Anchoring

Here's a neat little trick anyone selling tiered offers might want to try. I was recently testing some ideas with a long-term client and we stumbled on this little gem... Like most webpages selling different levels of the same offer, his webpage showed the comparison of the tiers, side-by-side... St...
by SARubin
July 28th, 2021, 9:41 am
Forum: Beginners Area
Topic: looking for feedback
Replies: 4
Views: 318

Re: looking for feedback

Thank you for your quick answer.. I'm just rewriting advertisements in order to practice Hi oumaima, Sorry it took me so long to get back to you. I got called out of town for a couple days and just got back. Since this is just for practice, the first thing I recommend is you start by taking 2 or 3 ...
by SARubin
July 25th, 2021, 11:47 pm
Forum: Beginners Area
Topic: looking for feedback
Replies: 4
Views: 318

Re: looking for feedback

Hi oumaima, It has potential. The headline is OK, although it looks more like a catch-phrase or tagline. But in front of the right audience it could attract interest. As for the rest of it... Well, a first try rarely ever comes out great. Before I give you any feedback let's start at the beginning.....
by SARubin
July 20th, 2021, 10:00 pm
Forum: General Copywriting
Topic: Good, complete and advanced level Copywriting courses
Replies: 2
Views: 243

Re: Good, complete and advanced level Copywriting courses

Hi samiSabbath, and welcome to the forums. It's hard for me to recommend a good copywriting course because I don't know what level of experience you currently have? So I'm going to recommend what I believe to be the absolute best copywriting course this world has to offer. This is the very same cour...
by SARubin
July 20th, 2021, 9:21 pm
Forum: Copy Reviews
Topic: Hello Everyone i wrote this copy and I will really appreciate your critique on it
Replies: 4
Views: 364

Re: Hello Everyone i wrote this copy and I will really appreciate your critique on it

Hi Pev Martins, It looks OK for a first draft. I can see the direction you're going and it has some good parts in it. Jacob gave you some good advice. The grammar can be cleaned up a bit. And the flow of the narrative is a bit choppy also. So the next step is to let it sit for a day or two, and then...
by SARubin
July 19th, 2021, 9:32 am
Forum: General Copywriting
Topic: Do you make this mistake with your copywriting?
Replies: 3
Views: 250

Re: Do you make this mistake with your copywriting?

This is fantastic but how do i go about a market research? It depends on what you're selling, and who you're selling it to. But for general products, one place you can start is Amazon. Find products in your category and read the customer reviews. 5 star reviews can tell us what people like about a ...
by SARubin
July 17th, 2021, 1:20 am
Forum: Introduce Yourself
Topic: A new member....
Replies: 2
Views: 202

Re: A new member....

Hello Oumaima,
Welcome to the forum. We're happy to have you here :)/

You're from Morocco? That's awesome.

We have members from all over the world and now we have a new friend from Morocco :D

If you have any copywriting questions feel free to ask.

All the best,
Steve
by SARubin
July 14th, 2021, 10:10 am
Forum: Introduce Yourself
Topic: Psyched to be part of the community!
Replies: 16
Views: 756

Re: Psyched to be part of the community!

Is that okay if I create a post with a survey in order to know more about how I could help copywriters? Sure, go ahead. This forum is all about helping people with their writing. And part of that is helping you discover how your software might help other copywriters. But you should probably start a...
by SARubin
July 13th, 2021, 10:02 am
Forum: Introduce Yourself
Topic: Psyched to be part of the community!
Replies: 16
Views: 756

Re: Psyched to be part of the community!

I think it's great you like to make productivity tools, Jacob. Most of us appreciate things that make our lives easier. I visited your website and see you have a couple other productivity programs. That's awesome. Helping people be more productive is an evergreen niche, and if you stick with it you ...
by SARubin
July 11th, 2021, 10:59 pm
Forum: Introduce Yourself
Topic: Psyched to be part of the community!
Replies: 16
Views: 756

Re: Psyched to be part of the community!

Right now it's not marketed to the public, it's just something I use for myself, so it's still in the creation stage. That's cool. If you ever decide to promote it let me know. I might be able to offer some help. What would be the best way to define your own template structure so that it can fully ...
by SARubin
July 9th, 2021, 1:11 pm
Forum: Introduce Yourself
Topic: Psyched to be part of the community!
Replies: 16
Views: 756

Re: Psyched to be part of the community!

So yes absolutely, the templates are made by us depending on the styles of copy, the difficulty lies in defining the template in a way where we know what to replace in the template to generate the "firstDraft.html" file (if we keep the same name as in the example above). Is there a versio...
by SARubin
July 9th, 2021, 12:36 pm
Forum: General Copywriting
Topic: Do you make this mistake with your copywriting?
Replies: 3
Views: 250

Do you make this mistake with your copywriting?

The mistake some copywriters make is believing that copywriting is all about knowing how to write. They think the only trick is putting words on a page, in a certain order, and the sales will start pouring in. And if that's all you know how to do, then I say go for it. It's better than nothing. Even...
by SARubin
July 8th, 2021, 11:22 am
Forum: A-list Copywriter Wisdom
Topic: Gary Halbert
Replies: 3
Views: 337

Re: Gary Halbert

I'm surprised that Gary Halbert hasn't been added to the a-list copywriter section :shock: But instead of asking why not, I'll say here it is. Awesome brother. Gary Halbert definitely belongs on the list. I have plans to include more classic copywriters to this section (Claude Hopkins, John Carlton...
by SARubin
July 7th, 2021, 9:47 pm
Forum: Email Copywriting
Topic: [The Start] Emailing leads
Replies: 8
Views: 720

Re: [The Start] Emailing leads

I will reread this post and the thread and readjust my efforts. This is all so helpful I truly appreciate it @SARubin, @Franklin ()< . I believe you're on the edge of a breakthrough, copylover. Good copywriting is all about understanding our market, and our product. And then testing different appro...
by SARubin
July 7th, 2021, 9:25 pm
Forum: Introduce Yourself
Topic: Psyched to be part of the community!
Replies: 16
Views: 756

Re: Psyched to be part of the community!

So for example one of my tools consists of using a template to generate a copy based on an external file that contains specific info about the product. This way, when I write a copy, I write everything in this external file, and I can then generate different drafts such as an email (in HTML), or a ...
by SARubin
July 6th, 2021, 3:28 pm
Forum: Introduce Yourself
Topic: Psyched to be part of the community!
Replies: 16
Views: 756

Re: Psyched to be part of the community!

Hi Jacob, and welcome to the community. I first started writing copy for my own work also (a couple decades ago). Every day we learn a little more, until one day we look back and realize how far we've come. I'd love to learn more about your time management tools. And in return, let me know if I can ...
by SARubin
July 2nd, 2021, 12:47 pm
Forum: A-list Copywriter Wisdom
Topic: Gary Bencivenga
Replies: 10
Views: 1365

The Secret "Trigger Word" That Makes More of Your Prospects Say Yes

Bullet #10 The Trigger Word That Secretly Persuades People This Bullet is the companion of Bullet #9, which described the awesome persuasive power of giving compelling "reasons why" in your direct marketing copy. I'm going to share what I'm convinced is the single most powerful trigger wo...