Copywriting Quote ... “Let’s get to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product. This is the copy writer’s task: not to create this mass desire – but to channel and direct it.” – Eugene Schwartz
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Hi thewordsmitshub, Welcome to the copywriter forums :)/ Yeah, writers block can be frustrating. Sometimes nothing works and I just have to walk away and distract my mind with something else, but walking away doesn't put words on the page so for me it's a last resort. Especially if I'm on a deadline...