Search found 12 matches

by roark
February 13th, 2024, 8:20 pm
Forum: Classic Advertising
Topic: Sears Modern Homes, 1908 - 1942
Replies: 0
Views: 837

Sears Modern Homes, 1908 - 1942

This is less about the ad and more about the concept of mail order homes :o but the ad is still very interesting in itself. Maybe people are familiar that this existed (?) but I was researching something and ran across it, and it just blew my mind!! https://rarehistoricalphotos.com/sears-catalog-mai...
by roark
February 13th, 2024, 8:09 pm
Forum: General Copywriting
Topic: Direct Response vs Brand Awareness
Replies: 0
Views: 719

Direct Response vs Brand Awareness

I've wondered this for a long time and I am finally going to get it off my chest! :D When you're starting in DR copywriting, you'll often hear about searching out the letters/ads that persist over time to know what's successful. But what about brand awareness campaigns? If those aren't successful or...
by roark
February 13th, 2024, 8:02 pm
Forum: General Copywriting
Topic: Path to Financial Copywriting
Replies: 0
Views: 452

Path to Financial Copywriting

Hi Everyone, This question can relate to health copywriting as well but financial copywriting is top of mind because it seems difficult to break into. Do you know of cases where a person breaks into financial copywriting without first working in-house full time somewhere where they get trained? e.g....
by roark
November 29th, 2023, 7:35 pm
Forum: General Copywriting
Topic: Transferrable skills across different markets / languages
Replies: 2
Views: 19924

Re: Transferrable skills across different markets / languages

Wonderful, thanks Steve. Somewhat related, I just came back from Asia and used the !3 to indicate OK, and then later realized that I was not 100% sure it meant the same thing. I checked later and fortunately it did!
by roark
November 27th, 2023, 9:31 pm
Forum: General Copywriting
Topic: Transferrable skills across different markets / languages
Replies: 2
Views: 19924

Transferrable skills across different markets / languages

Hello, I'm wondering whether people have experience working as copywriters in markets other than the English language market? I'm thinking about Mexico but also interested to know about Asia. Assuming a writer has fluency in that language, what has your experience been? I suppose many copywriting sk...
by roark
November 9th, 2023, 5:15 am
Forum: Introduce Yourself
Topic: Syntax to Storytelling: Seeking Copywriting Comrades for Insight and Fun
Replies: 8
Views: 27222

Re: Syntax to Storytelling: Seeking Copywriting Comrades for Insight and Fun

Welcome, alchemist. I'm new here too. One thing I do with the Facebook Ad library which can be applied elsewhere too... when writing FB ads, I do a query going months or even years back until now and see what ads have been running for awhile. That's a sign that it's been somewhat successful. Similar...
by roark
November 9th, 2023, 5:01 am
Forum: Beginners Area
Topic: Thoughts on Upwork
Replies: 0
Views: 3749

Thoughts on Upwork

Are many of you on Upwork? I've always had a low opinion of Upwork, thinking it was filled with small businesses and entrepreneurs who were only willing to pay bottom-of-the-barrel wages in exchange for a TONNE of work, and for some, maybe that is the case. But it also seems to be a great place to b...
by roark
October 31st, 2023, 10:32 pm
Forum: Introduce Yourself
Topic: Liking this forum already...
Replies: 1
Views: 6319

Liking this forum already...

Hi Folks, I'm working freelance as a content writer for games (one game, to be precise) and I also write for different aspects of the e-com sales funnel. I've been studying copywriting for a year or so and creative writing before that. My favourites in the copywriting / sales front include Harry Bro...
by roark
October 31st, 2023, 10:16 pm
Forum: A-list Copywriter Wisdom
Topic: Gary Bencivenga
Replies: 18
Views: 42447

Re: Gary Bencivenga

I've also attached the Marketing bullets in a decently formatted PDF, for sake of posterity : ) Here ya go, Steve. Thanks Steve! I managed to find “Success Bullets:12 Lifesaving Quotations” on Scribd. I think this might be a subset of the ezine but still interesting. Sounds interesting roark. I'd lo...
by roark
October 31st, 2023, 10:04 pm
Forum: A-list Copywriter Wisdom
Topic: Gary Bencivenga
Replies: 18
Views: 42447

Re: Gary Bencivenga

Here ya go, Steve. Thanks Steve! I managed to find “Success Bullets:12 Lifesaving Quotations” on Scribd. I think this might be a subset of the ezine but still interesting. Sounds interesting roark. I'd love to take a look at it if you don't mind sharing. My browser doesn't seem to like the Scribd we...
by roark
October 29th, 2023, 9:59 pm
Forum: A-list Copywriter Wisdom
Topic: Gary Bencivenga
Replies: 18
Views: 42447

Re: Gary Bencivenga

Thanks Steve! I managed to find “Success Bullets:12 Lifesaving Quotations” on Scribd. I think this might be a subset of the ezine but still interesting.
by roark
October 29th, 2023, 4:02 pm
Forum: A-list Copywriter Wisdom
Topic: Gary Bencivenga
Replies: 18
Views: 42447

Re: Gary Bencivenga

Great post! I am really enjoying his material.
Would you happen to know where I can access his “Success Bullets” ezine? He mentions it in his 12th Marketing bullet and I’ve seen links to successbullets.com but the link doesn’t seem to be working for me.