Copywriters Forum

Hey Doug, glad you liked the article. To answer your question… I always aspired to the old school copywrirting legends. Masters like Robert Collier, Claude Hopkins, Eugene Schwartz… Just to name a few. I could also name a few recent masters that I admire (Gary Halbert and John Carlton are the first ...

Hi Elijah, Welcome to the forum. Feel free to have a look around, and let me know if there’s anything you need help with. SARubin, thank you for continually pouring out yourself to your members. I see all your views and insights and they are all noteworthy. Thanks for your contributions. Awww, you’r...

Over the past couple decades aspiring copywriters have been blessed with a wealth of information on the fundamental princi­ples of copywriting. From books and courses, to seminars and web sites, not to mention all the so called gooroos promising that if you just put certain words in a ceratin order,...

secret-copywriting-trick.jpg Reading Time: About 5 minutes Well let’s just dive right in and pick up where we left off in part 1 of this post, the secret to writing persuasive sales copy … Last time we ended with the age old proverb… People buy on emotions and then justify the decision with facts. ...

Hey Mike,

Welcome to the show. Glad to have you here.

Let me know if there’s anything you need to make your time here more worthwhile.



All the best,
Steve

Hey Mike, Welcome to the forum. Overall I’d say the copy looks OK (I’m guessing the real salespage will be formatted better, for easier reading? With more whitespace between paragraphs and bigger subheads?) I only have a couple of possible suggestions that could make it a bit more powerful for you… ...

You guys know I’m a true follower, and believer, in the classic masters of direct response advertising. Those guys knew their shit before the internet and “big data” was even a thing. As such, I would gladly trade 100 “new” theoretical books on copywriting, for a single copy of a book written by Gar...

Good catch Franklin,

That one slipped right by me (and I’m usually a stickler for congruence)

You’re correct, they are 2 different cities. Sometimes it’s little details like that, that can make or break the copy.

Here’s something I though you guys might enjoy… I like you, see hundreds of advertisements everyday, and thousands every week. And if you’re anything like me, most of them go un-noticed at best, or are annoying at worst. But some of them get my attention. As a marketer and copywriter, sometimes I li...

secret-copywriting-trick.jpg Reading Time: About 7 minutes What’s the secret to writing persuasive sales copy? Simple enough question… with a simple enough answer… The Answer: I don't know… and neither does anyone else. That’s because there is no “secret” to writing persuasive sales copy. No secret...

Marketers are always talking about how “features tell, and benefits sell”. And for the most part, I agree it’s true. Simply put… A feature is what your product is. And a benefit is what it does for your customer. And if benefits are what sell your product or service, then it’s a good idea to use the...

Hi KIMGL, I don’t quite understand your question. What do you mean by “turn a blog post into a high converting copy”? Can you clarify the question? Are you trying to take an already existing blog post, and turn it into a sales letter, to directly sell a product or service? Because a blog post and a ...

Good day! Question for professional copywriters: how do you think to make an article unique? How to get around antiplagiarism? Thanks for the feedback. Welcome to the forum AvdriiLazo, I’m not sure what you’re asking here… Are you asking how to use someone else’s article, and change it just enough ...

Here’s some of my favorite copywriting quotes, from some of the greatest copywriters who ever lived. Feel free to add your own favorites to the list… “Let’s get to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, a...

Hi Dawn, I agree with your academic advisor. A blog or website that you own and control is a great thing to have. (If you don’t already have one, a WordPress site is about the easiest platform to get started with). I see a lot of people who only have a portfolio on someone else’s platform (freelance...

Hello sunmoon,

Welcome to the forum. Feel free to have a look around, and let us know if you have any questions or suggestions we can help you with.

All the best,
Steve

Hello, I am fairly new to copy writing and I am just confused about how I am supposed to submit my work to a client. For example, if I am doing a sales page for a clients website, do I need access to their website or do I just give them the writing in a file, and they input it onto their page thems...

seo-content-writing.jpg Reading Time: About 4 minutes What is SEO writing? Simple definition… SEO writing is content that’s Search Engine Optimized. Which basically means having the right format, and density of “keywords” or “keyword phrases” in your writing, so the search engines know how to index...

Thank you! I’m literally just getting started. I’m working on a bachelors in marketing communications, and hoping for some guidance in becoming a copywriter. Hi Dawn, Apologies for the late reply. I’ve been working on a project, and sometimes lose track of time (and days 😳 ) I think it’s great that...

Welcome Dawnpb52,

Glad you found us.

Feel free to have a look around. And let us know if you have any questions. (about the forum, or about copywriting in general)

All the best,

SAR