Copywriters Forum

If you’re looking for free idea generators… Google trends is a good place to start. Also google auto suggest (the drop down list that shows up when you start typing your search terms into google) shows popular searches. Although their suggestions seem a little biased and useless sometimes Another co...

Like the title indicates, this “old school” direct response piece recently came to me in the mail. It was an insert in one of those circulars that sometimes show up on the weekends. Anyway, when I saw this piece I couldn’t help but feel a bit nostalgic. What I mean is, with online advertising being ...

Hey Tayeb,

Thanks for offering to help Ernie. But why don’t you just add your tips to this forum, so everyone who visits this site can benefit from your insight…

Hey Ernie, A lot of it depends on what type of emails you’re talking about. Are they… Friendly and informative? (like you’re sharing info with a friend) Straight up sales messages? (new offers or special promotions) Follow-up emails from a previous purchase? (or re-activation emails from a neglected...

FreddieP, Your question is pretty vague (sorta like asking “how long is a piece of string?”)… There is no one size fits all answer. It really depends on what type of copy you can write… How much experience do you have…? Do you have a proven track record for writing effective copy…? (based on your qu...

Hey copywriters! I’m writing some copy for a dating website and could use a little help choosing the best headline for the sign up page. Which headline do you guys think is best? 1. Our proprietary software will find the perfect mate for you. Join Now! 2. Join now and find your perfect match using ...

Hi Luana, Welcome to the community. Looking forward to your contributions. If you have any questions about the site, just ask. And remember… this site was built for you, so if you have any suggestions on how it could be better don’t be shy about letting us know. (can’t guarantee that all suggestions...

audience-engagement.jpg Reading Time: About 8 minutes Welcome back… This is part 2 of my post on “Keeping Your Audience Engaged With Your Copy”. As always, I’m going to pack a lot of info onto this page for you (while still keeping a reasonable time limit). So make yourself comfortable, and prepare...

audience-engagement.jpg Reading Time: About 7 minutes Authors note: Throughout my posts I use the terms “client” and “customer” interchangeably. I also use the pronouns “he” and “she” interchangeably, and also the words “product” and “service”. So whichever word I write on the page just know it rep...

Well, the state of California has done it again. In an effort to control peoples lives the legislators are putting a new law in place starting next year (Jan. 2020), that limits the number of freelance writing gigs you can do for any one company. The lawmakers claim that they’re protecting workers r...

For me, one of the best methods to get past writers block is to just start writing. Once I get started it’s easier to keep going. I guess we could sum it up to Newton’s first law of motion – a.k.a. “the law of inertia”. An object at rest tends to stay at rest, and it’s easier for an object in motion...

Good point. I guess it depends on what we’re selling and who we’re selling it to. So it all comes down to ROI numbers. (cost per acquisition, lifetime value of customer, price point, competition, where we can get the most attention from prospects, etc.) Edited: Here’s an article I just read from tar...

Do you remember when offline advertising was still a thing? There was Newspaper ads, Magazine ads, Billboards, Flyers and Brochures, your Business cards, and Direct mail (just to name a few). Most companies these days are completely focused on internet marketing, and they ignore the offline advertis...

Headline-minicourse-image-1.jpg Reading Time: About 5 minutes Welcome back – So in part 1 we touched on a few powerful ways you can improve the performance of your headlines. In this next short lesson we’re going to go over some common powerful headline formulas. If you study a lot of winning sales...

news-headlines.jpg Reading Time: About 6 minutes Whether you’re writing a blog posts, sales letter, email, or any kind of copy where you want to engage your reader… … If you want your copy to perform well, you have to start with an attention grabbing headline. In this short post I’ll show you how t...

mindset.jpg Reading Time: About 6 minutes Authors note: This post belongs to a multi part series and it holds the most value when the entire series is read in order, starting with part 1 The fundamentals of copywriting - Understanding the product . OK, in this last session we’ll move away from the ...

copywriting-formula.jpg Reading Time: About 5 minutes Authors note: This post belongs to a multi part series and it holds the most value when the entire series is read in order, starting with part 1 The fundamentals of copywriting - Understanding the product . OK, in this session we’re going to tal...

salespage-layout-for-readability.png Reading Time: About 9 minutes Authors note: This post belongs to a multi part series and it holds the most value when the entire series is read in order, starting with part 1 The fundamentals of copywriting - Understanding the product . Welcome back, In the last...

winning-headlines.jpg Reading Time: About 7 minutes Authors note: This post belongs to a multi part series and it holds the most value when the entire series is read in order, starting with part 1 The fundamentals of copywriting - Understanding the product . So in our last two sessions we went over...

define-customer-1.jpg Reading Time: About 4 minutes Authors note: This post belongs to a multi part series and it holds the most value when the entire series is read in order, starting with part 1 The fundamentals of copywriting - Understanding the product . Welcome back, In our last session we tal...