Copywriters Forum

Robert-Collier-letter-book.jpg The Robert Collier Letter Book is nearly 100 years old. And while some of the language is a bit old fashioned, the bulk of this book goes straight to the heart of what makes good sales copy connect with people. This was possibly the first book that ever talked about w...

I just can’t get through this point.(I’ve already tried the “so what method” but I still can’t get the benefits.) Yeah, the “so what” method never worked for me because I feel like the method doesn’t have any flow to it. We say “so what” after each feature, but then we’re still left trying to bring...

too-many-choices-kill-the-sale.jpg Reading Time: About 3 minutes Have you ever wanted to buy something, so you decide to do a little “due diligence” in order to find your best choice? Only to discover that the more you learn – the more confusing it gets to make a decision? The story begins when I w...

I call this next technique… “using transition words and phrases”. Transition words are great for keeping our audience engaged as they move from one sentence to the next, or one paragraph to the next in our copy. On top of that, they can also be useful for alerting your reader that you’re about to ei...

Hey Sarubin, Thanks for the suggestions. It feels like after reading them my brains starts coming up with lots of new possibilities. Your feedbacks has helped me to get better at writing. I’ll look closely to all your teachings and I’ll put them in practice. Thanks again! You’re welcome, lottor. An...

Hey lottor, Good to see you again. I replied to your comments below… Hi, y’all. It’s been past 10 days from my last post. And I’d like to show what has happened since then… and need your help to move on. I took / stole the @sarubin tip about the headline and put it in practice without changing a sin...

Many people have never heard of this guy, but I’m a big fan… Andy Maslen has been in the game of copywriting since the mid 1980s. And before that he worked in face-to-face sales. He writes and speaks regularly on copywriting and is also a best-selling author of some worthy copywriting books, includi...

This is some classic wisdom from a brilliant marketer. In this interview, Joe goes into some of the psychological triggers that can boost your response rates. He also talks about other principles of direct marketing that can set you above the crowd. The video itself isn’t much to look at (just the s...

context in copywriting.jpg Reading Time: About 4 minutes I was having a chat with a friend of mine (who’s also a writer) and after a little while the conversation came around to the topic of syntax, and context, in writing. (yeah, I guess that probably makes us a couple of nerds. But this is the ki...

Thanks, SARubin! Just getting your opinion and perspective on this helped a lot! Happy to help 🙂 Of course anyone (including me) can tell you what we would do, all day long. But at the end of the day, you’re the one who has to decide what’s right for you. Do you mind a follow up question? I wanted ...

So I’m making the switch from just studying to deciding how I want to get into the copywriting game. So thought I’d ask you guys a question or two if you don’t mind. Which do you think is best to make your first sale? Creating your own product(s) and selling them Or finding your first client? Also,...

Now you’re starting to get the idea lottor, It’s all about what you can do for them , and their dog. (because that’s what they care about). And where you say… “Our driver will fetch your dog at your home. This way, you’ll have more time to handle others demanding-time tasks”. That’s what a real offe...

Thanks for such a warm welcome Mr.SARubin. Its impressive that you have 20 years of experience in copywriting. Will you pls tell me where shoul I start practicing copywriting as I am new here. Also pls let me know by anyway I can help you. I am ready to work as a apprantice. Just need some guidelin...

One more thing, see the statement below: “Look, we’re still in January and we got over 50-satisfied client already! Wherever they go, their dogs can’t go unnoticed. The owners are loving it. Would you like experiencing this too?” I thought by doing this people would desire the same results for them...

Good stuff Pernell, Personally, I believe the rule of sticking to one idea at a time is more important now than it’s ever been. With all the “Electronically Induced ADHD” in our society these days, staying focused on anything, for any length of time, is challenging enough for most people. If our cop...

Hey lottor, Yeah, this copy is weak my friend. The headline is not very attention grabbing. There’s no proof elements (except for you saying “we got over 50-satisfied client already”). You’re not really making a specific offer. There’s no guarantee or bold promise. And there’s no sense of urgency fo...

Hi Pavan,

Welcome to the community

Feel free to have a look around. And let me know if you have any questions…

All the best,

Steve

storytelling-in-copywriting.jpg Reading Time: About 3 minutes If you’ve ever heard a good story, or got caught up in a great movie, then you already know the power that stories have to enchant an audience. One reason stories captivate us so much is because, as humans, for thousands of years it was ...

Welcome Pernell, Happy to have you here. When you say… Reading, writing, and researching are some of my favorite hobbies too.(I’m a nerd.) I almost feel like we’re kindred spirits 😀 (those are some of my favorite hobbies too, and I’m also a nerd) Super impressed at your list of reading materials. Fe...

“I have to think about it” Six little words that can kill a sale in a heartbeat… It’s well understood among most professional sales people, and especially among direct response copywriters… If a potential customer walks away before the purchase is made, because they have to “think about it”… There’...