Copywriters Forum

emotional-triggers.jpg Before we get started I just want to say for the record… I’ve never been a big fan of so called “power word” lists. The main reason is because too many people read those lists, and then scattershot random power words throughout their writing. By the time they’re done they end...

I’ve been learning about writing more powerful sales copy, and recently started learning about emotional triggers. Can someone please give me some examples of emotional triggers in copywriting. Than you in advance for your input. Well, this is a bit of an open ended question. Emotional triggers are...

learn-copywriting-lessons.jpg Reading Time: About 7 minutes ( note: I did not make any of these things up on my own. I learned these lessons over the years, and as I learned them my copy got better and better. These lessons may sound familiar or obvious to some of you, but based on a lot of the sal...

I recently asked this same question to a large group of internet marketers on a forum. Would you like to know what the majority answer was…? An overwhelming majority said “yes” trust and authenticity are the most important factors when it comes to marketing. So if that many marketers believe it’s es...

Yeah, I suppose all advertising on the internet could be direct response. But you might be surprised how many people I talk with who still don’t use decent analytics to track and measure response to their ads. It seems obvious to you and me, Wordy Wordpecker, (by the way… Love the screen-name) but a...

con-artist.jpg Reading Time: About 8 minutes So here we are, back for part 2 of some really cool persuasion secrets of a con artist, that you can adapt to your sales copy. Before we get started I’d like to thank everybody who sent me positive feedback on part 1 of this article. (I suppose I should ...

con-artist.jpg Reading Time: About 5 minutes When I was younger I had a friend named Mark M. (for privacy reasons I won’t use his last name here). Mark was an interesting character, and a lot of fun to hang out with. And he was also one of the smoothest con artists I ever knew. 30 years later I can...

Yeah, Ernie, I’ve seen a lot of different definitions (depending on who you listen to) of what a “landing page” is supposed to be. Some say it’s an opt-in page where people first come to enter your funnel… some say it’s a sales page that people land on after they click your advertisement… Some say i...

question-mark.jpg Reading Time: About 3 minutes Once upon a time… a long, long time ago… I met a brilliant writer with the initials CW, who taught me about something she called “The Curse of Knowledge.” If you’re not sure what the the Curse of Knowledge is, then it will be my extreme pleasure to sh...

checklist.jpg Reading Time: About 4 minutes When it comes to writing effective sales copy there’s a few fundamental rules that always need to be followed (like using a powerful headline, interesting lede, compelling offer with proof, a call to action, etc.) But this post isn’t about any of those th...

A few short parables for business (and life?)… Be Persistent: Two sales professionals were talking about their day. The first sales rep looked up and said… “I had a lousy day. I called 50 people and didn’t make a single sale.” The second sales rep said… “I had a great day. I called 50 people and did...

I was recently digging through some of my old audio programs when I stumbled upon one from about 15 years ago. This audiobook was on the subject of gender based selling. When I spotted it on the shelf, I thought to myself… “oh yeah, I kinda remember you. Although I don’t exactly remember what you we...

How do you keep your workspace organized? Of course when I say “organized” that doesn’t necessarily mean tidy or completely un-cluttered. Some people tell us to keep your workplace tidy, because a cluttered desk is the sign of a cluttered mind. But if that’s true, then what’s an empty desk a sign of...

So, what business books are you reading right now? That was the question I asked this young buck the other day, when he asked me how he could make more money with his online business. Of course, I could’ve gone through the standard list of normal questions, like… - who’s your target market…? - what ...

Franklin wrote: ↑March 27th, 2019, 10:26 pm This was before my time

I hope that wasn’t a crack about my age , 100 years ago was bit before my time also. (although, some mornings I’m not so sure)

Yeah, very few copywriters today can compete with the old masters.

If you hang around enough copywriting circles, sooner or later someone will bring up the topic of using stories to sell your products or services. Selling with stories is all the buzz these days, and for good reason. Story telling is the original method of transferring ideas from one person to anoth...

When it comes to copywriting, a lot has been said over the years about “finding your own writing voice” Now for anyone who doesn’t understand the concept, let me just briefly explain what it means (for those of us who already know what it means, please bare with me for just a sentence or two)… Your ...

pre-framing.jpg Reading Time: About 3 minutes OK, I already know some of you more intelligent and experienced copywriters understand what pre-suppositions and pre-framing is, when it comes to persuasive copywriting? So this lesson is for the less experienced sales writer, who wants to “up their gam...

Welcome to the community Saurav –

Glad to have you on board

Hi Abhishek, Welcome to the community. We are still just a young community (only a couple months old) but we have a few established copywriters who are here to help you any way we can. Feel free to explore around and get familiar with the site. And if you have any questions, ask away. All the best, ...