Copywriters Forum

Good stuff Pernell, Personally, I believe the rule of sticking to one idea at a time is more important now than it’s ever been. With all the “Electronically Induced ADHD” in our society these days, staying focused on anything, for any length of time, is challenging enough for most people. If our cop...

Hey lottor, Yeah, this copy is weak my friend. The headline is not very attention grabbing. There’s no proof elements (except for you saying “we got over 50-satisfied client already”). You’re not really making a specific offer. There’s no guarantee or bold promise. And there’s no sense of urgency fo...

Hi Pavan,

Welcome to the community

Feel free to have a look around. And let me know if you have any questions…

All the best,

Steve

storytelling-in-copywriting.jpg Reading Time: About 3 minutes If you’ve ever heard a good story, or got caught up in a great movie, then you already know the power that stories have to enchant an audience. One reason stories captivate us so much is because, as humans, for thousands of years it was ...

Welcome Pernell, Happy to have you here. When you say… Reading, writing, and researching are some of my favorite hobbies too.(I’m a nerd.) I almost feel like we’re kindred spirits 😀 (those are some of my favorite hobbies too, and I’m also a nerd) Super impressed at your list of reading materials. Fe...

“I have to think about it” Six little words that can kill a sale in a heartbeat… It’s well understood among most professional sales people, and especially among direct response copywriters… If a potential customer walks away before the purchase is made, because they have to “think about it”… There’...

claudehopkins-scientificadvertising.jpg Of course no list of marketing or copywriting books would be complete without mentioning Scientific Advertising by Claude Hopkins . While this may not technically be a “copywriting” book, it does outline some detailed advice for writing effective ad copy. One...

satisfaction-guarantee.jpg Reading Time: About 4 minutes One copywriting staple that belongs in almost every offer is the “guarantee” (I say “almost” every offer because some offers, like clearance sales, or going out of business sales, or private sales, might be “as is, as seen, no guarantee” offe...

Every once in a while this question pops up on a forum or chat room. The answer I usually give is “NO”, because the few decent ones I’ve seen still pumped out articles that read like they were written by a machine. (the majority of them pump out meaningless gibberish that’s barely understandable) I’...

trust-in-sales-copy.jpg Reading Time: About 3 minutes In the past, marketers have tried to hype up and even glamorize their products or services to make them sound more exciting and irresistible. And technically there’s nothing wrong with that way of thinking, because we all need to make our offer ...

Another question I now have is how much do others charge per word for writing? What is a good rate for someone with over 2 years experience? Yeah, that’s another tough question Ernie. Again, there really is no one-size-fits-all answer. It partly depends on the platform you’re selling from. If your ...

WordyWordpecker wrote: ↑December 24th, 2019, 4:19 pm
The amnesia clinic
Have an unwanted memory? Fuhgeddaboudit!

Awesome stuff Wordy. This one made me laugh out loud

Good guess Wordy,

Let's wait to see if anyone else has a guess. If no one else responds, then I'll PM you the winning answer (so it'll just be our secret)...

classy-professional-copywriter.jpg Reading Time: About 4 minutes – You need copy that sells, but your current sales copy isn’t getting the job done – You’re doing a dozen other things in your business, and you don’t have time to do everything yourself – You’ve hired cheap copywriters from freelance...

I asked this same question at one of the other copywriting forums I used to hang out at (I still stop by there from time to time). Anyway, I got some interesting responses over at the WF, so I thought I’d share it here… It’s a little guessing game for y’all (I say for y’all, because I already know t...

That’s a good question, Ernie. I don’t believe there is a one-size-fits-all answer. As you said yourself, if it takes more research then it takes longer to write the article. Someone with intimate knowledge of the subject might pump out a good quality, 1000 word article in under half an hour. If it’...

Yeah, they do seem to micromanage their writers a bit.

But I guess as long as they're paying the bills they get to call the shots?

Good stuff, Mike – The only thing that confused me was the opening title… How Much Is Classic Car Insurance? When I read it I expected to immediately start learning about “classic car insurance” but you don’t mention insurance until 2/3 of the way down the page? At the beginning that left me a littl...

With women, it takes a lot of research, composition, facts, logic, structure and persuasion because they are very suspicious of those “Hold my beer” moments. They buy what they want, when they want it. Sometimes the facts, logic and composition can be quick and straight forward (especially when the...

Welcome aboard Mike, Yeah, I’ve never been a big fan of those content mills. I call them “freelance farms” because they pack freelancers in like cattle, and sell their services by the pound. That’s part of the reason I started this site. I want to give freelance writers a place where they can show t...