Copywriters Forum

breakthrough advertising - gene schwartz.jpg Breakthrough Advertising by Eugene Schwartz is one of those classic copywriting books you’ll need to read more than once before you truly begin to grasp the wisdom within the pages. I've read it twice so far and I'm certain I'll grasp something new the n...

pre-test_salescopy.jpg Reading Time: About 4 minutes Of course the only way to know for sure if your sales copy is effective is to test it and measure the results. But there is a way you can pre-test your copy to give you a better than average chance that it’ll be good… Have people read your copy b...

Great post lottor. I believe it will help many people who visit this site. I’ve learned a lot from reading Gary Halbert’s stuff, and listening to his audio recordings over the years. I’m happy to see you’re still interested in becoming a great copywriter. (a lot of people quit once they find out it ...

copywriting-technique-common-enemy.jpg Reading Time: About 3 minutes There’s an old saying that goes… “The enemy of my enemy, is my friend”. And when it comes to writing great sales copy this can be a very powerful thing to remember. When writing copy, if you really want to rally the troops behind ...

The difference between deceptive manipulation, and empathetic persuasion, boils down to your “intent”. If your intention is to trick people into buying your stuff only for your own profit, then it’s deceptive. But when you truly believe you have value that can benefit the other person, then it’s not...

Hey SARubin, I’m so glad for your help so far. I’ve taken every suggestion of yours. Now, I want to finish this post because I’ve written my copy from scratch and with… your help, I was able to finish it better than I would on my own. So…What I’ll do from now on is…keep studying…keep learning…keep ...

QUESTION: Which is more important in sales copy – features or benefits? ANSWER: It depends… Conventional wisdom says “features tell… but benefits sell”. And I was always taught, when we’re selling to consumers, we want to translate our features into benefits, and paint a story of word pictures that...

Hey lottor, Good to see you. It’s hard to give too much critique on the actual copy because you’re translating it from Portuguese into English when you post it here. And translators don’t always keep the words or syntax in proper order. But from what I can see, your copy is looking better all the ti...

Hi Elisabeth, Welcome to the community. Happy to have you here. I’m Steve… Nice to meet you. I would like to, first of all, say thanks for reading my message You’re welcome – Thanks for writing it 😉 After years, I’ve decided to leave my profession and try to make a living out of one of my two passio...

What’s the value of a single word? A few letters… a couple of syllables… a small vibration that comes from your mouth when you speak it? When we think about it this way, a single word doesn’t feel like much at all… But, there’s another way to think about it… A single word is a thought… And when comb...

Good topic Jester, I always try to tell people… In sales copy, there’s a magic word you can use to instantly connect with your audience. (NO, the magic word is not “Presto-Chango” or “Abracadabra”) – The magic word is “YOU”. Experienced copywriters know the word “you” lets your reader know that you’...

Excellent book to start with, Pavan. I think I still have an audio version of the book, if you’re interested. It’s narrated by Gary Halberts son, Kevin. He gave it away a few years ago (he might be charging for it now?) but he gave it to me for free, so if you’re interested let me know and I’ll get ...

Hey Jester – Welcome to the show 🙂 Ya know, I’ve bounced this question around a few times myself. I guess a lot of it has to do with the reasons you already mentioned (title length limits, and keywords density) But a lot of it has to do with people who just don’t know any better. I’ve asked some peo...

Understand your audience and imagine yourself talking to them directly, connecting, and informing them. ^^^ This is so important for all of us to remember ^^^ Too many writers and marketers talk “at” their audience instead of talking “to” them and engaging "with" them. P.S. Welcome to the...

Can you explain the difference. I would like to learn all copywriting but I’m not sure where to start. TIA Generally speaking, content writing is writing things like blog posts, news stories, articles, etc… stuff like that. Where copywriting can be all those things, plus it has a call to action. So...

Hey Sergio, Are you interested in content writing… or sales copy? I only ask because many people think they are the same thing, while others (myself included) agree that content writing is one thing and copywriting is another. Content and sales copy can be similar, and there’s definitely crossover b...

Hey Sergio,

Welcome to the community. Have a look around… Make yourself at home… And let me know if you have any questions…

All the best,

SAR

When I hear most email marketers talking about “open rates”, the biggest thing they talk about is the subject line. I keep hearing “the subject line is the most important factor when it comes to open rates (assuming your email actually makes it to their inbox), because If the subject is compelling, ...

Hey SARubin, thanks for you help. I read your suggestion: “keeping your audience engaged part 1 and 2“. Note: I want the swipe file you mentioned at the end of part 2. It’s an old swipe file I had included with one of my courses (back when I had a few courses) I’ll send you a private message with t...

Hi guys I am non English native speaker. I have been writing content for more then a year and am starting to get good reviews. I know I am getting better but there is still room to get more better. First, your English isn't too bad (I only see a couple minor errors with your grammar) But mostly, If...