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How to be a really good DR copywriter?

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ArticleWriter
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How to be a really good DR copywriter?

Post by ArticleWriter »

Hello copy writers.
I have been writing articles and blog posts for some time, but now I want to be a really good direct response copywriter for sales copies.
What steps do I take to achieve this in the next 2-3 months?
Thank you in advance for your advice.
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SARubin
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Re: How to be a really good DR copywriter?

Post by SARubin »

ArticleWriter wrote: June 6th, 2021, 9:59 am Hello copy writers.
I have been writing articles and blog posts for some time, but now I want to be a really good direct response copywriter for sales copies.
What steps do I take to achieve this in the next 2-3 months?
Thank you in advance for your advice.
Well friend, that's a pretty vague and open ended question. And there is no one-size-fits-all answer.
A lot of it depends on where you're starting from...

You have writing experience... and that's a good thing.

But do you have any sales experience?

Because when we get right down to it - Direct Response Copywriting is all about selling. (selling products, selling services, selling ideas...)

The written word is just the medium we use to present our offer.


So my first 2 questions for you are...

1 - Do you have any sales experience?

2 - What steps have you taken thus far towards learning Direct Response Copywriting?


Answer these 2 questions for me and I'll be happy to offer you advice on the next step you should take...
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
SARubin - Direct Response Copywriter / Conversion Flow Specialist
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Copyking
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Re: How to be a really good DR copywriter?

Post by Copyking »

You can read a lot of copywriting books and watch Youtube videos with trainings.
Then take what you learn and study the best converting ads and try to rewrite them to come up with a better version.
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Muhammad Abdullah
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Re: How to be a really good DR copywriter?

Post by Muhammad Abdullah »

SARubin wrote: June 6th, 2021, 11:12 am
Well friend, that's a pretty vague and open ended question. And there is no one-size-fits-all answer.
A lot of it depends on where you're starting from...

You have writing experience... and that's a good thing.

But do you have any sales experience?

Because when we get right down to it - Direct Response Copywriting is all about selling. (selling products, selling services, selling ideas...)

The written word is just the medium we use to present our offer.


So my first 2 questions for you are...

1 - Do you have any sales experience?

2 - What steps have you taken thus far towards learning Direct Response Copywriting?


Answer these 2 questions for me and I'll be happy to offer you advice on the next step you should take...
Hello SARubin,
I've got the same question.

the answer to your 2 questions are;
No, I don't have any sales experience from the past 7 years. Though I was a salesman for like 6-7 years but I was a teenager then. So don't have that much sales experience now.
Answer to Q2.
I've completed a 2 months Copywriting Course here(in Pakistan) from a non-native currently active copywriter and learned the basics of it. What would you suggest to me?
How can I polish this skill? How much time should I spend on this skill? I'm a non-native but my education from 11th to 16th grade was in English so I'm at intermediate level now. I'm enthusiastic about this skill. So, I need your kind suggestion. Thank you
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Re: How to be a really good DR copywriter?

Post by SARubin »

Muhammad Abdullah wrote: January 5th, 2022, 7:28 pm
Hello SARubin,
I've got the same question.
Hello Muhammad,

And welcome to the copywriters forum.
Muhammad Abdullah wrote: January 5th, 2022, 7:28 pm No, I don't have any sales experience from the past 7 years. Though I was a salesman for like 6-7 years but I was a teenager then. So don't have that much sales experience now.
That's OK - We all need to begin somewhere.

Muhammad Abdullah wrote: January 5th, 2022, 7:28 pm I've completed a 2 months Copywriting Course here(in Pakistan) from a non-native currently active copywriter and learned the basics of it. What would you suggest to me?
OK, you're off to a good start.

I don't know what that course teaches, so let me ask you...

What is the most important thing you learned about copywriting from the course?

Muhammad Abdullah wrote: January 5th, 2022, 7:28 pm How can I polish this skill?
The best way to polish your writing, is to write... everyday.

I know this feels like an obvious answer, but if you ask any great writer they'll tell you the same thing. So maybe there's some truth to it?

Practice makes us better, as long as we're practicing the right things.

Since you're just starting out, I recommend you start with one of the most popular copywriting "secrets" of all time.

You may be wondering "how can it be popular and still be a secret ?"

It's popular because the method has been around for a long time, and most copywriters have heard of it.

It's a secret because few beginners ever take the time to actually do it.

Would you like to know what it is?

Muhammad Abdullah wrote: January 5th, 2022, 7:28 pmHow much time should I spend on this skill?
That depends on how dedicated you are. The more you write, the better you'll get.

I write a couple hours a day (sometimes less, sometimes more) but even if you only write 15 minutes a day, it adds up. And 15 minutes a day is better than a whole day of nothing

Muhammad Abdullah wrote: January 5th, 2022, 7:28 pmI'm a non-native but my education from 11th to 16th grade was in English so I'm at intermediate level now.
Your written English is already good enough to write persuasive direct response sales copy.

The more you write, the better you'll get. But you're already plenty good enough.
Right now you just need to focus on fundamental copywriting skills



Again, welcome to the forum, Muhammad. And let me know if you'd like to learn about that secret

All the best,
Steve
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
SARubin - Direct Response Copywriter / Conversion Flow Specialist
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Muhammad Abdullah
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Re: How to be a really good DR copywriter?

Post by Muhammad Abdullah »

Hello Muhammad,
welcome to the copywriters forum
Thank you very much.
OK, you're off to a good start.

I don't know what that course teaches, so let me ask you...

What is the most important thing you learned about copywriting from the course?
The course taught copywriting especially sales copy. We learned
- the headline
-Hook
-Flow & Transitions
-Lead
-Closing
-Unique mechanism and everything about copy.

A great deal I learned about copy is selling is based on emotions later justified by facts.
The best way to polish your writing, is to write... every day.

I know this feels like an obvious answer, but if you ask any great writer they'll tell you the same thing. So maybe there's some truth to it?
I've already started that, but it seems really hard to me. I'm more of a person who likes reading and absorbing information. Implementation is really difficult for me most of the times( I procrastinate a lot)

Would you like to know what it is?
I'd love to know about this secret.
Your written English is already good enough to write persuasive direct response sales copy.
Thank you for this comment. It gives me courage.
The more you write, the better you'll get. But you're already plenty good enough.
Right now you just need to focus on fundamental copywriting skills
Sure, kindly guide me more about fundamentals. Actually, I'm the only earning member of my family and I want to earn from this skill from the next month. The plan is I'm spending my full time this month on copywriting. So kindly do guide me and tell me about the secret.

Again, welcome to the forum, Muhammad. And let me know if you'd like to learn about that secret

All the best,
Steve
Thank you so much for your kind words and reply. I really appreciate it.
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Re: How to be a really good DR copywriter?

Post by SARubin »

Muhammad Abdullah wrote: January 6th, 2022, 2:13 pm
The course taught copywriting especially sales copy. We learned
- the headline
-Hook
-Flow & Transitions
-Lead
-Closing
-Unique mechanism and everything about copy.

A great deal I learned about copy is selling is based on emotions later justified by facts.
OK good, those are the basic fundamentals. And with practice you'll get better at them.
The best way to polish your writing, is to write... every day.

Muhammad Abdullah wrote: January 6th, 2022, 2:13 pmI've already started that, but it seems really hard to me. I'm more of a person who likes reading and absorbing information. Implementation is really difficult for me most of the times( I procrastinate a lot)
Unfortunately there is no way around the act of physically writing (it's kinda what we do)

Reading and absorbing new information is great, I'm a lifelong student myself, and when you do it every day you'll become much better at learning new things. But it's hard to make a living at it.

At some point, if you want people to pay you money, you need to give them something in return (a product, or a service, or a good charitable feeling) that's worth more to them than the money in their pocket.

Muhammad Abdullah wrote: January 6th, 2022, 2:13 pm I'd love to know about this secret.

Sure, kindly guide me more about fundamentals. Actually, I'm the only earning member of my family and I want to earn from this skill from the next month. The plan is I'm spending my full time this month on copywriting. So kindly do guide me and tell me about the secret.

The first secret is the one I just used to get you to respond to my post...



The biggest "secret" of sales copy is finding out what your reader wants and offering it to them.

I know you desperately want to learn direct response copywriting. So I dangled the answer in front of you, teased you with a solution, and I got you to "directly respond" to my message.

See how that works?

So the first secret is UNDERSTAND YOUR MARKET - Researching your market and learning what a group of people want or need is the most powerful step in selling anything.

When you know what people fear, or desire, it becomes easier to tie your offer into what they already want, using the same kind of language they use.



THE SECOND SECRET is not really a secret. It's the one I referred to in my previous post (the one you came back here to learn)...

It's the most amazing way to learn good copywriting, fast...

If you hang around most copywriting groups you'll find many people who already know this "secret". And that's why I called it the most "popular secret" for learning to write copy.

Some will tell you it's garbage, and you don't need it. These are the people who will never do it.

The few who actually do the work, understand the truth... It's not garbage. It works!

But again, you need to physically do it if you want it to work...


First, you want to find an example of great sales copy, that's made a lot of sales, written by one of the top copywriters who you admire most.

I like Clayton Makepeace, Eugene Schwartz, Gary Halbert, and a few others. But you can choose any top performing sales copywriter you're attracted to.

Next, you want to write out one of their better performing pieces of copy, by hand, word for word.

This will help you get a true feeling for writing good copy. And because you don't need to think about what to write, it allows your motor neurons (eye to hand to mind coordination) to absorb the act of writing good copy structure and flow without your conscious mind editing your thoughts and disrupting the lessons.

For the best and fastest results you want to do this with pen (or pencil) on paper.
Using a keyboard can still work, but it's much slower because it doesn't engage the same motor neurons.

I recommend doing this at least 3 to 5 times.

You can do one sales letter a day, or you can take a couple days for each one, it's up to you how fast you want the lessons to sink in. But I guarantee they will instill themselves in you if you do the work.


After you've honestly done this a few times, Muhammad, come back here and I'll teach you the next lesson.

All the best,
Steve
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
SARubin - Direct Response Copywriter / Conversion Flow Specialist
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Muhammad Abdullah
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Re: How to be a really good DR copywriter?

Post by Muhammad Abdullah »

At some point, if you want people to pay you money, you need to give them something in return (a product, or a service, or a good charitable feeling) that's worth more to them than the money in their pocket.
This same quote I've quoted in my diary with your name. hhh Thank You for this(From Youtubers and other fellows I learned "It's not about money it's about value, but Your this quote has hit me. It's more like a copy relevant)

The biggest "secret" of sales copy is finding out what your reader wants and offering it to them.


Amazing!
So the first secret is UNDERSTAND YOUR MARKET - Researching your market and learning what a group of people want or need is the most powerful step in selling anything.
Yep, that's true. I learned the process in the course.
When you know what people fear, or desire, it becomes easier to tie your offer into what they already want, using the same kind of language they use.
:) I love finding and using the right words.




First, you want to find an example of great sales copy, that's made a lot of sales, written by one of the top copywriters who you admire most.

I like Clayton Makepeace, Eugene Schwartz, Gary Halbert, and a few others. But you can choose any top performing sales copywriter you're attracted to.

Next, you want to write out one of their better performing pieces of copy, by hand, word for word.

This will help you get a true feeling for writing a good copy. And because you don't need to think about what to write, it allows your motor neurons (eye to hand to mind coordination) to absorb the act of writing good copy structure and flow without your conscious mind editing your thoughts and disrupting the lessons.
That's I'm doing for the past 3 days. I'm typing(Keyboard) Stefan Georgi Sales letter which I found luckily a few days ago. I prefer learning from Currently active Copywriters like yourself. I think the market is changing, hence the people awareness too. So learning the ongoing sales letters will benefit me a lot. That's what I learned from the Boron letters.
I thought if I'm writing by hand then I would always need a pen and a notebook and I don't want that, so I started typing a copy. but I think that's not much effective. My major is (Zoology-Branch of Biology) so I do know a little bit about mind too, luckily, so from today I'm practicing with pen and a notebook as you suggested.

I recommend doing this at least 3 to 5 times.

Didn't get this part clearly!
You can do one sales letter a day, or you can take a couple days for each one, it's up to you how fast you want the lessons to sink in. But I guarantee they will instill themselves in you if you do the work.
That's what I'm gonna do these 3 weeks.🚗🚗🚗
And if you have some referrals to any great sales copies(that I can find on the internet), please mention that.
I already found a nugget with just a few clicks. Wanna see that?
,
,
,
,
here it is (https://www.sarmarketing.net/professional-copywriter) What a client-focused webpage sales copy. Stunning.

Great Copy I must say.
After you've honestly done this a few times, Muhammad, come back here and I'll teach you the next lesson.

All the best,
Steve
Thank You Very much for this guidance Mr Steve Rubin.
It means a lot. I appreciate it.

There's many words in my culture we write for respect and Thank you but I've to use just these above two sentences cause idk much respect and thank you words in English. :)/
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Re: How to be a really good DR copywriter?

Post by SARubin »

Muhammad Abdullah wrote: January 8th, 2022, 5:28 pm
I recommend doing this at least 3 to 5 times.

Didn't get this part clearly!
3 to 5 times is just a suggestion. The main point is to do it more than once or twice.

Writing out a letter 1 time is good practice, the 2nd time it starts to sink in, by the 3rd time it becomes familiar and you start to recognize subtle patterns in the structure and flow of the copy.
Muhammad Abdullah wrote: January 8th, 2022, 5:28 pm
You can do one sales letter a day, or you can take a couple days for each one, it's up to you how fast you want the lessons to sink in. But I guarantee they will instill themselves in you if you do the work.
That's what I'm gonna do these 3 weeks.🚗🚗🚗
And if you have some referrals to any great sales copies(that I can find on the internet), please mention that.
I already found a nugget with just a few clicks. Wanna see that?
,
,
,
,
here it is (https://www.sarmarketing.net/professional-copywriter) What a client-focused webpage sales copy. Stunning.

Great Copy I must say.
Thank you, Muhammad. I'm humbled by your compliment :

I see you already know the next big "secret" to masterful salesmanship ;)

Flattering someone is a fine way to build rapport and get them to like you. And when people like you they're far more likely to do business with you instead of someone else (as long as you're selling something they want).


As far as finding other copy swipe files to study, one place you can check out is Swipe-worthy at - https://swiped.co/

I don't know how often the owner updates his archives, but there's a ton of old, and new, copywriting examples you can look at and study. You can search by niche, by type of copy, by control, or by particular copywriter.

Muhammad Abdullah wrote: January 8th, 2022, 5:28 pm
Thank You Very much for this guidance Mr Steve Rubin.
It means a lot. I appreciate it.

There's many words in my culture we write for respect and Thank you but I've to use just these above two sentences cause idk much respect and thank you words in English. :)/
I think you said it quite elegantly.

Thank YOU for the kind words Muhammad
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
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Franklin
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Re: How to be a really good DR copywriter?

Post by Franklin »

Muhammad Abdullah wrote: January 8th, 2022, 5:28 pm
:) I love finding and using the right words.

Then you have the first criteria for becoming a copywriter, because finding and using the right words is what we do :D

P.S. Welcome to the forum @Muhammad Abdullah
“If ignorance is bliss, there should be more happy people in this world.”
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Re: How to be a really good DR copywriter?

Post by Muhammad Abdullah »

Welcome to the forum @Muhammad Abdullah
Thank You @Franklin.

I started my copywriting baby steps from here.
The real-time cooperation, Your personalized replies, and helpful guidance are really helping me.
It's a great platform. Keep up the good work.
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Re: How to be a really good DR copywriter?

Post by Muhammad Abdullah »

After you've honestly done this a few times, Muhammad, come back here and I'll teach you the next lesson.

All the best,
Steve
I continued this exercise, I think I'm learning really well. Especially I learned, how the native writes the copy. Pakistani English is a bit different.
First two days, my hand was in pain. Then started adjusting. I'm doing it continuously.
I'm here to take guidance for the next step!

Thank You! :)
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