Where should I put my portfolio? Google Drive or a PDF file?

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Zak1357
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Where should I put my portfolio? Google Drive or a PDF file?

Post by Zak1357 »

Hi to my fellow copywriters,

Currently, I'm saving all my best copies (that I've used for practice) in different folders in my Google Drive for my portfolio, but I'm not sure if I should instead create one PDF file consisting all those copies...

I'm aware that a website for my portfolio is better, but I would like to know your thoughts between Google Drive and a PDF file.

If I were to send a portfolio to prospect clients, would they appreciate the accessibility from Google Drive? Or would they like the professional look of a PDF file?

Any answers would be appreciated.

Thanks!
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SARubin
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Re: Where should I put my portfolio? Google Drive or a PDF file?

Post by SARubin »

Why not do both...

When a prospective client asks to see your portfolio send them a link to your google drive, and a link to download the PDF. This way they can choose the one they want.
As a prospective client it would impress me more to see you put in the extra effort of giving me options, and giving me a choice makes me feel like I'm in control (albeit in a minor way).
And as a bonus, you'll be able to track the clicks to see which one people prefer more. This can give you a taste of what it's like to track and measure results, which comes in handy once you actually start selling stuff.
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
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Zak1357
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Re: Where should I put my portfolio? Google Drive or a PDF file?

Post by Zak1357 »

Thank you for the suggestion, I might consider doing both of them..

As of now, I'm working on creating copies for 3 different categories:

A.) Online Coffee Shop
  • Email Series (welcome email, abandoned cart email, browse abandonment email, and win-back email)
B.) Travel
  • Vertical banner ad
  • Facebook ad
  • Email pop-up
  • Product description of a travel gear
  • Blog post
C.) Online course
  • Horizontal banner ad
  • Email pop-up
  • Instagram ad
  • Course description
Do you think this would be enough for a portfolio, or should I add one more category?

Or do I need to add some other forms of copy in either of the three categories?

(Sorry if I ask too much, I'm still a beginner on copywriting, and want it to be my main source of income)

SARubin wrote: August 24th, 2024, 11:05 am And as a bonus, you'll be able to track the clicks to see which one people prefer more. This can give you a taste of what it's like to track and measure results, which comes in handy once you actually start selling stuff.
I never knew that it's possible to track the clicks, how can I do that?
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