The most basic copywriting formula – AIDA
Posted: December 14th, 2019, 11:11 am
The most basic copywriting formula (and probably the oldest) is what’s known as AIDA, which stands for…
Attention – Online or offline, in a world full of clutter the first thing we need to do is get our target markets attention. Because if we don’t get consumers attention, then they’ll never know we exist. And if they don’t even know we exist, then obviously we can’t build any interest in our offer.
Interest – Engage the mind of your audience with unusual and relevant information that offers them the promise of a better future. Because if we don’t get interest then we can’t build desire.
Desire – Engage their hearts and emotions to build desire so they want what you’re offering, and so they’ll believe you can deliver it to them. Because without Desire it’s tough to get most people to do anything. Like take action on our offer (or even get off the couch).
Action – Ask them to take the next step. And give them the exact steps they need to take. Never assume that your reader knows how to contact you or buy what you’re selling. Make it easy for them to know exactly what they should do next.
Attention – Online or offline, in a world full of clutter the first thing we need to do is get our target markets attention. Because if we don’t get consumers attention, then they’ll never know we exist. And if they don’t even know we exist, then obviously we can’t build any interest in our offer.
Interest – Engage the mind of your audience with unusual and relevant information that offers them the promise of a better future. Because if we don’t get interest then we can’t build desire.
Desire – Engage their hearts and emotions to build desire so they want what you’re offering, and so they’ll believe you can deliver it to them. Because without Desire it’s tough to get most people to do anything. Like take action on our offer (or even get off the couch).
Action – Ask them to take the next step. And give them the exact steps they need to take. Never assume that your reader knows how to contact you or buy what you’re selling. Make it easy for them to know exactly what they should do next.