Copyking wrote: ↑April 14th, 2021, 5:42 pm
I have been learning sales letter copywriting since this year and there is so much conflicting advice on Facebook and Youtube, and everywhere I look. Some advice is the same and some is opposite of other advice. Its very confusing to know what is right.
Yes, unfortunately a lot of so called gooroos out there (as I'm sure you've already discovered) spend a lot of time repeating stuff they heard from someone, who was repeating something they heard from someone else.
By the time it trickles down you end up with a mixed batch of opinions and hollow platitudes posing as gospel.
It can be very confusing and frustrating for someone trying to learn the true craft of copywriting.
Copyking wrote: ↑April 14th, 2021, 5:42 pmWhat is the most important thing I should focus on to start getting good?
I'm with Wordsmith on this one...
When you learn how to do proper research you'll be ahead of 90% of the people calling themselves copywriters these days.
Of course the more we know about a niche the easier the research becomes. But sometimes research can be 3/4 of our job, before we ever put a single word on the page.
Market research - We want to become intimate with our target market (hang out where they hang out) and find out what they want to achieve, or what they want to avoid.
Also what kind of language they use in their daily lives will help us use some of the same language in our copy.
Product research - We want to dig deep into our (or our clients) product to find a way we can tie some feature or benefit into what our market wants.
Example: If our market is concerned about the environment, and our product has any environmental benefits, then we want to highlight it in our copy
Competitor research - We need to know what the competition is doing so we can find a unique hook for our offer that separates us from the competition.
All of these things are important. And when we get it right sometimes our copy practically writes itself.
If I had to choose one as most important it would be a tough call. But I choose market research as a first priority.
Because knowing what people want, makes it a whole lot easier to sell them what they want
Of course you still need to learn the basics of copywriting structure and salesmanship. But once you learn proper research habits the rest is mostly just practicing and testing different things to see what works with a particular audience.