Muhammad Abdullah wrote: ↑February 2nd, 2022, 9:17 pm
I was trying to write these headlines from 29 Jan but I was afraid of writing bad ones. So didn't even try and procrastinated for these days. Today, I tell my self- by hook or by crook I'll finish this assignment, so I did it. And I'm feeling amazing after it's finished.
You're in good company, Muhammad. Many well established writers throughout history have said "I don’t like to write, but I enjoy having written".
As far as writing bad stuff...
Of course you're going to write bad stuff. We all do. I've written thousands of pages in my life. Some of it's good and some of it's not.
Truth is, nobody drops gold nuggets every time they sit down at the keyboard.
As long as you stick with it and keep moving forward you'll keep getting better.
Now let's look at your headlines...
Muhammad Abdullah wrote: ↑February 2nd, 2022, 9:17 pm
My Service and Target Market is
I'm selling copywriting services to anyone selling a product/service.
Here's my try:
1. Can this amazing secret show you how Amazon sellers can generate an extra 37 sales per week.
2. Health niche products generated $1 Million plus sales to John and 11 others using one secret tool.
3. Discover how these 3 simple steps boomed 7 friends' services to demand.
4. Worldwide marketing agencies use this tactic and ruling on the world now.
5. "I would have started years ago If I knew this simple change can boost my revenue this big." Peter Said.
6. Amazon Seller Gets 37 extra sales each week with no extra effort.
7. A marketing specialist developed a new technique to suck in more sales in a minimum amount of time.
8. Selling this product is illegal, immediately withdraw yourself if you're selling it.
9. After this new sales page you'll get at least double ROI in just 7 days or money back.
10. "I couldn't believe my eyes when I saw I'm out of stock after 3 days of publishing this new Web Sales Copy."
Some of these are good, and with a few small grammar tweaks could be used as headlines, or used within the body of the copy (subheads, bullet points, etc.)
You can definitely save these in your personal files and maybe use them as part of your sales copy one day.
At the very least you now have the beginning of a portfolio of things you've written.
Just the fact that you did the work is a good sign. I've given this same assignment to dozens of inexperienced copywriters, and many of them disappeared on me because they didn't want to do the actual work. But you faced your hesitation and did it. Good job!
The next assignment is for you to take one of your headlines and write the first sentence of your copy.
Keep in mind, each sentence needs to flow from the last one to keep your reader reading.
One of the main jobs of our headline is to pull our reader in and get them to read the first sentence of our copy.
And the main job of our first sentence is to maintain enough interest - through curiosity, or a bold promise, or touching on a solution to a pain point - so our reader reads the next sentence.
In other words... our opening needs to flow directly from our headline, and each sentence needs to smoothly flow from the previous sentence, because the further we pull people into our copy the better chance we have of building their desire to take action on our offer.
And we need to always stay focused on the
one thing you want your reader to do.
In your case you're
selling copywriting services to anyone selling a product/service. So our main goal is to sell your reader on the idea of contacting you for your services
Of course
anyone selling a product/service is a pretty wide market and you'll probably want to narrow down your niche. And we'll get to that soon.
But for now let's just work on transitioning from your headline into your opening sentence.
So for example, using your headline #1 and #6 together (I'm only using them together because they easily tie into each other) we could write...
Can this amazing secret show you how Amazon sellers can generate an extra 37 sales per week?
If you sell on Amazon and would like to easily increase your sales then pay attention, because in the next 2 minutes I'm going to show you exactly how one Amazon Seller Gets 37 extra sales each week with no extra effort.
And from here we can talk about how copywriting is the key ingredient that separates their offer from the competition. And why you're the best copywriter to help them improve their sales copy.
So pick 3 of your headlines from above...
And write an opening sentence or two that flows from each of the headlines.
Stay focused on who you're writing for (your target market) and the direction you want your reader to follow...
Do this for all 3 headlines and this will give us 3 different openings for the beginning of your offer selling your copywriting services.
After you've done this we can take the next step...
Muhammad Abdullah wrote: ↑February 2nd, 2022, 9:17 pmWriting these 10 headlines was the toughest job of my copywriting experience.
I burnt out a lot of mental energy creating these headlines.
It gets easier. Like any exercise, you burned a lot of energy but you strengthened your muscles (your copywriting muscles).
With your permission, Muhammad, I'd like to send you a couple of copywriting books in PDF format.
They're older books that were written by a couple of copywriting masters, and they can give you a solid foundation for what it takes to create persuasive advertising. One is titled "Scientific Adverting" by Claude Hopkins and the other is "How to Write a Good Advertisement" by Victor O. Schwab
If you already have these books then that's great. But if not Just let me know if it's OK for me to send them to you