Is it better to be a generalist or a specialist in the beginning?

[Haya]

Hey everyone, I'm a new copywriter and I wanted to get some insight from professionals on the topic of whether picking a niche is better or being sort of a jack of all trades when you're new to copywriting.

I've watched a lot of videos and most of them suggest choosing a niche further down the line.

Do you agree? If so, What do you think are some pros of being a generalist instead of sticking to a niche from the jump?

If you don't agree, why do you think choosing a niche is better?

Thank you in advance

[Franklin]

Hi Haya, welcome to the forums

I would say that if you know how to write good copy, with proper research you can write for any niche.
The idea of knowing the audience, the product, and researching the competition, etc. is a constant for every niche and product.

The benefit of specializing in one niche is that once you know the niche it can cut your research time significantly because you will already know the audience, product, and competition intimately.

Hope that helps.

Hey everyone, I'm a new copywriter and I wanted to get some insight from professionals on the topic of whether picking a niche is better or being sort of a jack of all trades when you're new to copywriting.

I've watched a lot of videos and most of them suggest choosing a niche further down the line.

Do you agree? If so, What do you think are some pros of being a generalist instead of sticking to a niche from the jump?

If you don't agree, why do you think choosing a niche is better?

Thank you in advance

[SARubin]

I'll add to this...

The benefit of specializing in one niche is that once you know the niche it can cut your research time significantly because you will already know the audience, product, and competition intimately.

Another benefit of specializing is, if you're looking for clients, it helps you get your foot in the door.

Of course, as Franklin mentioned, all good copy starts with the fundamentals of knowing the market, the product, and the competition. And knowing the structure of good copy (opening with a bold promise, offering proof and guarantees, and finishing with a strong call to action...).

But all other things being equal most businesses will hire someone who specializes in their particular niche.

Take for example someone who sells a financial newsletter, and is looking for an email copywriter...

If one person has experience as a copywriter in the fashion or lifestyle niche, and someone else has experience in the financial arena, who do you think the client is more likely to choose?

Anyway, that's my 2 cents...

All the best,
Steve