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Where should I put my portfolio? Google Drive or a PDF file?

Posted: August 23rd, 2024, 3:18 pm
by Zak1357
Hi to my fellow copywriters,

Currently, I'm saving all my best copies (that I've used for practice) in different folders in my Google Drive for my portfolio, but I'm not sure if I should instead create one PDF file consisting all those copies...

I'm aware that a website for my portfolio is better, but I would like to know your thoughts between Google Drive and a PDF file.

If I were to send a portfolio to prospect clients, would they appreciate the accessibility from Google Drive? Or would they like the professional look of a PDF file?

Any answers would be appreciated.

Thanks!

Re: Where should I put my portfolio? Google Drive or a PDF file?

Posted: August 24th, 2024, 11:05 am
by SARubin
Why not do both...

When a prospective client asks to see your portfolio send them a link to your google drive, and a link to download the PDF. This way they can choose the one they want.
As a prospective client it would impress me more to see you put in the extra effort of giving me options, and giving me a choice makes me feel like I'm in control (albeit in a minor way).
And as a bonus, you'll be able to track the clicks to see which one people prefer more. This can give you a taste of what it's like to track and measure results, which comes in handy once you actually start selling stuff.

Re: Where should I put my portfolio? Google Drive or a PDF file?

Posted: August 25th, 2024, 6:19 am
by Zak1357
Thank you for the suggestion, I might consider doing both of them..

As of now, I'm working on creating copies for 3 different categories:

A.) Online Coffee Shop
  • Email Series (welcome email, abandoned cart email, browse abandonment email, and win-back email)
B.) Travel
  • Vertical banner ad
  • Facebook ad
  • Email pop-up
  • Product description of a travel gear
  • Blog post
C.) Online course
  • Horizontal banner ad
  • Email pop-up
  • Instagram ad
  • Course description
Do you think this would be enough for a portfolio, or should I add one more category?

Or do I need to add some other forms of copy in either of the three categories?

(Sorry if I ask too much, I'm still a beginner on copywriting, and want it to be my main source of income)

SARubin wrote: August 24th, 2024, 11:05 am And as a bonus, you'll be able to track the clicks to see which one people prefer more. This can give you a taste of what it's like to track and measure results, which comes in handy once you actually start selling stuff.
I never knew that it's possible to track the clicks, how can I do that?