The incidents top list on the web is the HTTP 404 error.

[Adnan hridoy]

It is returned when the server cannot display the requested page because the file cannot be found. The broken (or dead) link points to a URL that does not exist (or no longer). A message such as " unable to find the page " is then displayed. To avoid this kind of error, which affects the user experience as much as the ranking of your page on search engines, it is first necessary to analyze the reasons why the page cannot be found.

This could be, for example, a change in the structure of the permalinks, which would not have been completed with 301 redirects. Plugins exist on WordPress to monitor this type of error and easily create redirects, so as not to disappoint your visitors. You can also use Search Console to help you find and fix them. In order to anticipate this kind of incident, it is also advisable to personalize your 404 page. By taking care of its design, you will reduce the disappointment that such a page could cause on your audience.

Another classic WordPress mistake is not optimizing the images on your site. To remedy this, a few simple actions can be taken to improve performance. With optimized images, your site will display its content faster, which is a positive for the SEO of your images as well as for the user experience. To do this, a series of simple actions can be implemented: compress the weight of your images to reduce the weight of your pages and display them more quickly,