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Aparently, up until now, if you sold products through Amazon you could only email customers who "followed" your brand on the platform.
But thanks to seller feedback, Amazon will soon open up a new email marketing avenue to help you better engage with your customers, and increase the lifetime value of your customer base.
I first saw the news on Inc. com, and here's a link to the original article...
Amazon Is Rolling Out New Tools to Help You Connect With Your Customers, Over Email
It looks like this feature will roll out in early 2023, which isn't too far off...
For anyone who sells on Amazon this seems like a good thing, yes?