How to write emails that (almost) always get opened

All things related to email marketing (mostly copywriting, but other stuff too)
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SARubin
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How to write emails that (almost) always get opened

Post by SARubin »

This is a fundamental template for articles, emails, and pretty much any info-product you want to promote...

It's certainly not the only one, but it is one of the more powerful engagement templates you can use.

Basically, you teach your users how to do something in a short, quick, easily grasped email. Which is why it's called

The "How To" Email

This works great when you haven't talked to your list for a few days, and you know you need to keep in touch.

Or if you ever run into the problem of having talked about almost everything relevant to your niche, and you're stuck for ideas, try sending a "how to" email that's related to your niche.

For example: if you're selling internet marketing info, instead of writing another email about how to get traffic you can try writing about how to test website design elements for more engagement.

If you just think a little outside the box with your how to topics, the possibilities are really endless.

And the best part is these emails don't need to be lengthy. In fact, a couple short paragraphs with useful tips is all it takes to keep your list eager to open your next email.

And that's one more way to write emails that almost always get opened.

Here's to writing more engaging email copy, that gets better open rates, more often...
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
SARubin - Direct Response Copywriter / Conversion Flow Expert
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Copyking
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Re: How to write emails that (almost) always get opened

Post by Copyking »

This is a good tip. People always want to learn new things that interest them.
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