Franklin wrote: ↑April 12th, 2021, 10:24 am
I hate Comcast when they keep raising my bill without warning, but I'd have to be nuclear pissed off to consider lowering my Internet speed by over 90%. And I don't think I could make it work anyway.
25Mbps (mega bits per second) is effectively 3 Megabytes per second, which is barely enough bandwidth for my kids to stream a high quality movie on Netflix. And forget about watching that movie if anyone else in the house is online at the same time.
A couple of people checking emails and visiting a few websites 25Mbps is enough, but with the whole family online, especially working from home over the past year, it would be unworkable. We would have to take turns using the Internet like we take turns using the bathroom in the morning.
Yeah, that's why I believe this offer,
as targeted, is a loser.
If they spent a little time researching the competitive landscape, they could have easily discovered the right zip codes for the "faster" pitch - Basically any zip code that doesn't already have 100X faster internet might be worth mailing this offer to.
They could even have an intern do the research for free. So no real cost there.
And then they could try selling to the zip codes that already have high speed internet with a different pitch - Like better customer service, or lower prices, or an end to the frustration of whatever USP makes them better than the competition. (But "faster" internet is definitely not it).
Honestly, I'm convinced hughesnet will be lucky to see
any response from anywhere near my zip code with the "faster" sales pitch.
It just doesn't sync with the truth. In fact, it's the opposite of peoples reality.
Even if by some twist of fate they do get a small response, I'm convinced they'd lose most of those customers quickly, as soon as people see just how crippling slow hughenet really is in their daily lives, compared to what they're used to.
Wordsmith wrote: ↑April 12th, 2021, 12:31 am
If we knew what their research showed, we'd understand their methodology.
All of a sudden, HughesNet arrives in the mail. If you're in one of those zip codes, frustrated with Comcast or Directv, this might be a better alternative and a breath of fresh air.
So, EchoStar takes advantage of this, but not knowing who is effective, and to reduce customer acquisition costs, the direct mail piece is sent to "Current Resident."
Yeah, I see where your coming from, Wordsmith.
But honestly, I'm not so sure I would understand it.
I realize it's been many years since I was anywhere near the corporate world. And I know the money flows differently in that atmosphere. But even back then I was often frustrated with the lack of efficiency and the waste of resources.
It probably comes from my growing up with parents who grew up during the great depression. So "waste not, want not" was drilled into my brain from an early age.
In all fairness, I've also considered the possibility that maybe my zip code was just a mistake?
Or a few thousand dollar gamble just to test for any market interest? That way it would only waste a few thousand dollars of the budget, instead of the millions in waste if they randomly sent this same offer to poorly targeted zip codes across the country.
Anyway, I'll keep an eye on my mailbox for us. And if I see this letter show up over and over again, I'll report back. Because that could mean it's actually working for them in my area? (and then I may have to go back and re-evaluate everything I ever thought I knew about market research and message to market match
)