Email copy from Netflix
Posted: February 14th, 2019, 11:11 am
This is an email I got from Netflix a while back…
I won’t break it down with too much critique this time. I’ll just let you look at it, and soak it all in…
So what do you think of it?
Without trying to sway your opinion, let me just say I think it’s pretty good copy.
Basically, they start out by telling me they’re going to raise my rates.
But, before I have a chance to get all indignant at them for charging me more, they immediately start hitting me with benefits to justify the reasons why the price is going up.
By the end of it… I’m almost ready to “thank” them for raising my rates. (Well, maybe not… But at least I’m still a loyal customer who has no problem paying an extra dollar)
And then they finish with a version of the old takeaway tactic at the end (i.e. if I don’t want all those great benefits, I can always cancel and give up my membership)
So anyway… Tell me what you think makes it so damn compelling (or, why you think I’m goofy for believing it’s pretty good copy?)
All comments are welcome… (good comments will actually be appreciated )
I won’t break it down with too much critique this time. I’ll just let you look at it, and soak it all in…
So what do you think of it?
Without trying to sway your opinion, let me just say I think it’s pretty good copy.
Basically, they start out by telling me they’re going to raise my rates.
But, before I have a chance to get all indignant at them for charging me more, they immediately start hitting me with benefits to justify the reasons why the price is going up.
By the end of it… I’m almost ready to “thank” them for raising my rates. (Well, maybe not… But at least I’m still a loyal customer who has no problem paying an extra dollar)
And then they finish with a version of the old takeaway tactic at the end (i.e. if I don’t want all those great benefits, I can always cancel and give up my membership)
So anyway… Tell me what you think makes it so damn compelling (or, why you think I’m goofy for believing it’s pretty good copy?)
All comments are welcome… (good comments will actually be appreciated )