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Is this the worst direct response sales letter in history?

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SARubin
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Is this the worst direct response sales letter in history?

Post by SARubin »

This was an actual direct mail piece that a now defunct bank sent out a few years ago.

I won’t say their marketing was the only thing that caused them to go bankrupt. In reality, their criminal business practices were the main reason the FTC shut them down (you can look it up if you want) but if this is the kind of promotion those geniuses came up with, then their marketing sure didn’t help keep them afloat.

To set the scene, before you read the entire letter…

This piece was mailed to business owners offering them a business line of credit. As you look it over ask yourself… “Would you trust this bank with your personal and business information”?

First, here’s the envelope (the recipient name and address showed through the window)…

Blah-letter-envelope.jpg


And now here’s the actual letter that was enclosed…

Blah-Sales-Letter.jpg

No my friend, that is not a page full of typos.

80% of this piece is nothing but the word “blah”.

And except for the recipient name and address being blacked out, this is the actual, unadulterated sales letter the company paid to have produced, and mailed to millions of people.

I can only imagine someone at corporate thought this letter was clever. But this kind of clever doesn’t sell anything.


So for any young copywriter who thinks they’re not good enough… Just remember, someone got paid to write this piece of shit. And if you believe you can do better than this, then don’t give up.
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
SARubin - Direct Response Copywriter / Conversion Flow Specialist
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Franklin
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Re: Is this the worst direct response sales letter in history?

Post by Franklin »

A lot of direct mail I get reads like “blah, blah, blah” to me.

At least these guys were honest about it. 😉
Choose your words wisely because what you say is not always what the other person hears
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Mariowalker904
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Re: Is this the worst direct response sales letter in history?

Post by Mariowalker904 »

Oh wow I can't believe this was actually legit. Thanks for sharing. As a rookie, I really want to learn from the greats.
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SARubin
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Re: Is this the worst direct response sales letter in history?

Post by SARubin »

Mariowalker904 wrote: January 23rd, 2021, 11:40 pm Oh wow I can't believe this was actually legit. Thanks for sharing. As a rookie, I really want to learn from the greats.
This letter wasn't from one of the greats, but it can still teach us what NOT to do ;)
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
SARubin - Direct Response Copywriter / Conversion Flow Specialist
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