My name is Erik, and I'm currently interning at a marketing agency to hone my copywriting skills. As part of my efforts to refine my craft, I've started writing for various blogs, initially on a pro bono basis, with the possibility of transitioning to paid work later on.
During my research on copywriting success and ROI, I came across an intriguing article that delves into measuring ROI for content writing:
https://ontopoftheword.co.uk/how-to-mea ... t-writing/
I'd like to reach out to the community for advice: Do you have any additional KPIs that you use to evaluate copywriting success? How do you personally gauge whether a copywriter is good or bad? Any tips for personal improvement?
I'd greatly appreciate hearing about your experiences and insights on this matter.
Thank you in advance!
Kind regards
Erik
