Copywriters Forum

Here's a fun little tilt I wrote, I thought you might like to see.

It's an A to Z list of copywriting quips, and it's the thing I thought while sipping my tea.

My focus ran dry at the bottom of my cup, I'll let your own imagination fill the missing parts up...


Always start with the market in mind, because nobody cares what you're selling until they know what it will do for them.

Believe in what you're selling - When you believe your offer is truly something great your enthusiasm naturally shines through, and your readers can't help but catch some of that enthusiasm.

Copywriting is sales - If every word in your copy is not leading towards the sale, then it's not copy, it's just random musings.

Deliver on what you promise - You can make short term sales by deceiving people, but when you deliver (or over-deliver) you gain referrals and repeat customers with much higher lifetime value.

Edit before publishing - Rarely is the first draft the best draft.

Find a unique angle for your offer.

Great copy flows smooth from start to finish.

Headlines must always catch the attention of your ideal prospect

Include a guarantee - Most people are cautious of being scammed. A bold guarantee let's them know they have a safety net if the product or service doesn't work for them.

Join your market where they live

Kill as many objections as possible

Look at what the competition is doing

Make a bold promise in the first few seconds

Never insult your markets intelligence

Opening ledes must flow from the headline

Present your most compelling argument right from the start

Questions get your reader thinking about answers

Read your copy out loud before publishing

Start with the end in mind

Tie your offer into current events

Urgency is the key to getting a quick response

V

Write the way you talk

X-factor - What is the unique mechanism that makes your offer different from everything else on the market?

Y

Z


As you can see, some letters are empty and some left undone... If you believe you can add to it, go ahead, have some fun...

V - Vice sells. People pay big bucks to satisfy guilty pleasures

Y - You should be the focus, and the word "you" should show up twice as much as the word "me" or "I".

Cool,
Now we just need one for the letter Z

Vivid language: Use descriptive words and phrases that create a vivid image in the reader's mind.

Your customer's perspective: Always write from your customer's perspective. Consider what they want and need, and how your product or service can help them.

Zero in on benefits: Focus on the benefits of your product or service, not just its features.