- Posts: 474
- Joined: January 12th, 2019, 8:00 am
- Location: USA
- Tagline: Spinning Words Into Gold
- Has thanked: 86 times
- Been thanked: 71 times
It's a fast paced book that digs deep into the consumer psychology behind creating a winning advertisement.
I read it once a few years ago, and I just dug it out of my archives and started reading it again.
Cashvertising is a great book. And it's highly recommended by just about everyone who's ever read it. Including me.
If you want a crash course in effective advertising, this is one book you should read...