Cashvertising by Drew Whitman

[SARubin]

Cashvertising by Drew Eric Whitman is another classic copywriting / advertising book.

It's a fast paced book that digs deep into the consumer psychology behind creating a winning advertisement.

I read it once a few years ago, and I just dug it out of my archives and started reading it again.

Cashvertising is a great book. And it's highly recommended by just about everyone who's ever read it. Including me.

If you want a crash course in effective advertising, this is one book you should read...