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How To Write a Good Advertisement by Victor O Schwab

Some of the greatest copywriting books ever written
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How To Write a Good Advertisement by Victor O Schwab

Post by SARubin »

Another great copywriting book is Victor O Schwabs “How To Write A Good Advertisement”.

Victor O Schwab was one of the greatest mail order copywriters who ever lived. And this book is practically a complete advertising / sales copy course in a single book.

There’s even a section with winning headline examples, and a short explanation of what made them work.

Even though the original book was written over 100 years ago, the concepts inside are timeless.

How To Write a Good Advertisement is another one of the all time classic copywriting books. And if you’re serious about being a great copywriter, this is one book you should have in your library.
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
SARubin - Direct Response Copywriter / Conversion Flow Specialist
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