How To Write a Good Advertisement by Victor O Schwab
Posted: November 27th, 2020, 8:50 pm
Victor O Schwab was one of the greatest mail order copywriters who ever lived. And this book is practically a complete advertising / sales copy course in a single book.
There’s even a section with winning headline examples, and a short explanation of what made them work.
Even though the original book was written over 100 years ago, the concepts inside are timeless.
How To Write a Good Advertisement is another one of the all time classic copywriting books. And if you’re serious about being a great copywriter, this is one book you should have in your library.