Tap into your readers deepest desires with this...

Knowing how to sell is half the equation... Knowing why people buy is the bigger half.
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SARubin
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Tap into your readers deepest desires with this...

Post by SARubin »

Even the best copywriters in the world can find it challenging to know a readers motivational triggers.

Below is a cognitive bias codex to help you understand the driving influences behind what causes people to take action...

The-Cognitive-Bias-Codex.jpg
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
SARubin - Direct Response Copywriter / Conversion Flow Expert
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