AMUSEMENT is another powerful rapport builder in copywriting.

Knowing how to sell is half the equation... Knowing why people buy is the bigger half.
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SARubin
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AMUSEMENT is another powerful rapport builder in copywriting.

Post by SARubin »

Depending on what we're selling, appealing to our readers desire for entertainment can go a long way.

This works especially well when writing for the arts, fashion or entertainment sectors.

How does a person act when they're amused?
  • - Raised eyebrows
  • - Laughing, or mouth smiling wide
  • - Suprised look
  • - Embellishing the event in one’s mind
  • - Wanting to keep the amusement going by adding to it
  • - Holding up their hands or moving the body

And here's a few emotional words you can weave into your copy to help express the feelings of amusement for your reader...


Delighted
Energetic
Exciting
Overjoyed
Thrilled
Tickled pink
Happy

Weave some of these feelings into your copy to amuse your reader.
It's one more powerful way to trigger a higher response from your copywriting.
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
SARubin - Direct Response Copywriter / Conversion Flow Expert
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