Extremely low Playrate in SMS -> VSL funnels
Posted: July 16th, 2025, 7:54 pm
We’re running offers to SMS lists that link directly to a VSL page (hosted with Vturb).
When we drive traffic from ads to the video, we usually get >80% playrate.
But with SMS traffic, we’re seeing playrates between 6–12%.
Note: Using Vturb's browser tracking, we noticed Safari maintains ~40% playrate, while other browsers stay below 5%.
Has anyone dealt with something similar? Would appreciate any insights.
When we drive traffic from ads to the video, we usually get >80% playrate.
But with SMS traffic, we’re seeing playrates between 6–12%.
Note: Using Vturb's browser tracking, we noticed Safari maintains ~40% playrate, while other browsers stay below 5%.
Has anyone dealt with something similar? Would appreciate any insights.