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Could tapping into loss aversion redefine our copywriting strategies

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Gregoryspeer
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Could tapping into loss aversion redefine our copywriting strategies

Post by Gregoryspeer »

What if we stopped focusing on what people want to buy and instead explored what they fear losing? Could tapping into loss aversion redefine our copywriting strategies and lead to more compelling narratives? How might this shift in perspective change the way we connect with our audience?
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