Do you make this mistake with your copywriting?
Posted: July 9th, 2021, 12:36 pm
The mistake some copywriters make is believing that copywriting is all about knowing how to write.
They think the only trick is putting words on a page, in a certain order, and the sales will start pouring in.
And if that's all you know how to do, then I say go for it. It's better than nothing.
Even if your copy is only halfway decent you'll still make some sales.
But it'll be more like a trickle than a flood, compared to what it could be.
The thing is... Copywriting, good copywriting, the kind that makes a shitload of sales, is not about knowing how to write.
It's about knowing "what" to write, and "why" to write it.
I've been at this game for about 25 years. And one thing I discovered a long time ago, the thing that turned my sales numbers from average to exponential, is this...
We're not in the product selling business... We're in the people business.
When we understand what a person, or a group of people want, and we tie our product into what they already desire, it's a whole lot easier to sell them what we have.
I guess you could say copywriting is - Connecting with people at a deeper level, to bring them products and services that make their lives better. (and in the process, make a shitload of sales )
That's why whenever I work with a new client... After they tell me what they're selling, the first thing I need to know is who we're selling it to.
Yes, I want to know about your product - but I want to know more about the people we're selling it to.
And that's one reason I put market research ahead of product research.
If I spend 1 day learning the product, I'll spend 2 days learning the market.
Because (at the risk of sounding redundant)...
When we understand what a group of people want, and we tie our product into what they already want, it's a lot easier to sell them what we have.
Thought for the day...
They think the only trick is putting words on a page, in a certain order, and the sales will start pouring in.
And if that's all you know how to do, then I say go for it. It's better than nothing.
Even if your copy is only halfway decent you'll still make some sales.
But it'll be more like a trickle than a flood, compared to what it could be.
The thing is... Copywriting, good copywriting, the kind that makes a shitload of sales, is not about knowing how to write.
It's about knowing "what" to write, and "why" to write it.
I've been at this game for about 25 years. And one thing I discovered a long time ago, the thing that turned my sales numbers from average to exponential, is this...
We're not in the product selling business... We're in the people business.
When we understand what a person, or a group of people want, and we tie our product into what they already desire, it's a whole lot easier to sell them what we have.
I guess you could say copywriting is - Connecting with people at a deeper level, to bring them products and services that make their lives better. (and in the process, make a shitload of sales )
That's why whenever I work with a new client... After they tell me what they're selling, the first thing I need to know is who we're selling it to.
Yes, I want to know about your product - but I want to know more about the people we're selling it to.
And that's one reason I put market research ahead of product research.
If I spend 1 day learning the product, I'll spend 2 days learning the market.
Because (at the risk of sounding redundant)...
When we understand what a group of people want, and we tie our product into what they already want, it's a lot easier to sell them what we have.
Thought for the day...