Copywriters Forum

What’s really getting in the way of writing great content? (I’d love your input)

Hey everyone, Mike here from Cntent. I’m not a copywriter, but I’ve spent the last few years building tools for people who are.

We’re currently developing CASi Scout, a product that helps writers generate smart, relevant content ideas based on breaking news, strategic angles, and their client’s audience and product.

But I don’t want to pitch you. I want to learn from you.

We’ve made some assumptions based on interviews, user testing, and personal experience working with writers. Here’s what we think the real bottlenecks are, but I’d love for you to tell me where we’re wrong, what we’ve missed, or what’s actually going on.

Our key assumptions:
The hardest part isn’t writing, it’s knowing what to write about.
Finding a timely, relevant idea with the right angle takes longer than the actual writing.

Writers are expected to “be the strategist” too.
Clients often ask for content that makes them look authoritative, but give little to no input on what to say or why.

Most AI tools don’t help where it matters.
They offer drafts, but they don’t reduce the mental workload before the writing starts: research, positioning, insight, tone.

Writers are juggling too much.
You’re switching between clients, industries, tones of voice, often with little context or clear direction.

So here’s my question to you:

What do you think is the biggest content creation pain that no one is solving well?
What slows you down most when creating client work?
What tools (if any) are actually helping and where are they falling short?

Any honest feedback, challenge, or insight would be massively appreciated.

Thanks in advance,
Mike