3 quick steps to boost your content marketing process

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3 quick steps to boost your content marketing process

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Content marketing is the practice of creating and distributing relevant information to attract, engage, and convert leads through various media channels.

Although content marketing is often thought of as blogging, social media posts, and email campaigns, it also encompasses video production, infographics, white papers, webinars, podcasts, eBooks, and other types of written and visual materials.

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Content marketing has become part of every online business strategy. Yet, many businesses struggle to produce high-quality content or even write anything at all. How much time does content marketing take, anyway? Are you wasting too much time? Is it even worth the effort?

Most businesses today lack the resources needed to create quality content. This means they spend too much time producing low-quality and irrelevant material. This is where a content marketing process comes into play.


Here are three steps that you should follow to implement a better content marketing process:

1. Create interesting content.


The best way to get people interested in your product is to tell interesting stories about your niche. People love learning new things and sharing what they know. Your blog post shouldn't simply be a list of products sold. You should try to go above and beyond. Tell anecdotes or share how-to guides that help others learn more about the industry. That's what makes good content, and that's what gets shared, liked, and retweeted.

If you don't have the time or resources to create your content you can always outsource your content marketing.

While many services offer paid plans, there are plenty of free alternatives out there. Many of these services are great resources for building up a following. Make sure you check out what their terms of service say though before signing up. If something isn't right, then leave immediately. Try to avoid getting caught up in the hype. There are some amazing things on offer, but just like any business, there are scammers out there looking to take advantage of others. Be careful who you choose because it is your company brand and reputation on the line!


2. Develop Content Ideas


Once you know what kind of content you want to produce, you need to brainstorm ideas. If you don’t already have some, try doing keyword research. What keywords get people searching for information? What topics do they search about? Keep in mind that these keywords should be relevant to your brand and target audience.

You may find that certain types of content work well for you. Be sure to think about the following before developing any content ideas:

• Is it a blog post, video, infographic or article?

• Do I need to develop a social media strategy around this piece?

• Will this encourage interaction between my target market and me?

Create Your First Draft

Now that you have your topic(s) figured out, simply begin writing. Write your thoughts with a pen, pencil or even Word if you prefer. Try not to edit at this point, just throw down whatever your brain comes up with. Don't worry about being perfect right now. Just focus on putting your thoughts down. After a few minutes, take a break, walk away and return later.

Edit & Proofread

Once you're finished with your draft, you might want to read over it a couple times and decide whether it's worthy of your time and effort. If you think it isn't, then delete it!

As you continue, edit yourself and make changes until you feel comfortable with the completed result.


3. Automate your social networks.

Social networking sites have become a huge part of marketing today. You need to make sure that you are using these channels effectively if you want to create a consistent online following.

Most people think they are doing enough, but in reality they are not. The easiest way around this is to use automation tools and software. These allow you to create automated posts or tweets at set times each day. By using them regularly you will start to build up followers organically and keep them engaged on a daily basis.

Create a Content Calendar

A content calendar helps you plan out how much content you want to write, and when you will write it.

If your company has multiple people working on your content marketing, then you'll want to use tools to help them collaborate with each other. A good place to start is using Google Docs. It's free to use and can help everyone stay on the same page when it comes to your content marketing strategy.
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Re: 3 quick steps to boost your content marketing process

Post by loca20ab »

Hi, my name is Lorcan, im a bachelors student and have written an article, in French, about how Copywriting and class copywriters can help bring a company's marketing, especially digital marketing, to a whole new level. Increasing conversion rates and creating more traffic to boost sales. If this interest you, please check it out. I thought this would be a relevant post/reply given the nature of the topic. Thank you!

Copywriting: Can it help you?
digital.hec.ca/blog/copywriting-peut-il-vous-aider/
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