Reader Based Lead Sentences

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Reader Based Lead Sentences

Post by Jester1972 »

Why should you, as a copywriter, find lead sentences that contain “you, your, you’re, yourself, and/or you’ve” important? I look forward to reading your thoughts. Enjoy the compilation of examples. 🙂

Disclaimer: This list is not my work. They’re leads I’ve swiped from big box sites like Wayfair, Wal-Mart, Best Buy, etc.

Whether it’s used to round out your living room look or acting as the star of an inviting reading nook, this armchair is a perfect pick for your home.

Uplift your interior decor with fantastic shapes that will bring you down memory lane.

This Cami vanity side chair will have you sitting pretty while you get glam.

Taking cues from mid-century modern designs, this clean-lined manual recliner lets you relax, unwind, and kick your feet up in streamlined style.

Why let your garden get all the glory? You can instantly add a little blooming beauty into your bedroom with this stunning slipper chair.

Surround yourself with exquisite design and unique style with our set of club chairs.

Accent chairs are handy touches for your home that help to round out your home’s aesthetic, while also lending your space the perfect perch when you need extra seating.

Breathe new life into your bedroom ensemble with this duvet cover set,

Give your mattress a clean new makeover with this Duvet Cover Set!

Making over the master suite? Don’t forget to refresh your bedding set!

Getting bored with your current bedspread?

Your sweet dreams start here.

Looking to update your bedding?

Perfect for setting the tone of your master suite and giving you a cozy touch when you curl up, a duvet cover set like this is ideal for dozing off in glamorous style.

Does your bed have you snoring (and we don’t mean in the good way)?

Catch up with your close friend on the porch or patio while bringing a stylish focal point to your outdoor ensemble with this 3-piece bistro set.

Even if your patio is petite, you can still enjoy coffee or cocktails outside with this compact three-piece bistro set.

Bask in the great outdoors with a bistro set that brings the perfect seating to your backyard or patio space.

Create a compelling and cohesive aesthetic in your arrangement with this five-piece dining set.

From protecting your floor to reducing noise and defining space, area rugs do it all.

Love your traditional ensemble, but worried it might be missing something? Roll out this rug underfoot to add a pop of pattern to your space.

More than anything else, area rugs are art for your floors: they create the mood of your decor, guide the layout of your furniture, and establish a color scheme to follow (or rebel against)

Set an understated foundation for your stylish space with this marled gray area rug.

Get the look you’ve always wanted with a state-of-the-art, Prominence Home ceiling fan.

Searching for something special to complete your ensemble?

Make a statement with your furniture by adding this unique metal gold tabletop decoration.

We know how particular you are about your handbags – because we are too.

Create an intimate nook in your home where you can sink into the plush cushions, which feature encased coil springs of the Annabel Sectional at the end of the day.

SÖDERHAMN seating series allows you to sit deeply, low and softly with the loose back cushions for extra support.

Spotlight your space with our affordable lamps, creative lighting, desk lamps, floor lamps and string lights.

Whether you’re searching for bath sheets, bath towels or washcloths, explore our selection of soft, absorbent bath towel sets to affordably and easily add comfort to your bathroom.

Add a bright accent to your bathroom with these sculpted double yarn bath towels in warm coral shades.

Create a custom wall shelf unit when you pair our Mix & Match brackets with our wood shelves featuring an organic edge and rich graining.

Decorate your home in vintage farmhouse style with this unique hanging wall shelf with sliding barn door.

Deliver some depth and dimension to your wall with this intricate wall decor.

Create a clean, minimalist look while elevating your room’s aesthetic with this rectangular shelving unit.

Store your books or show off your knick knacks on this industrial decorative wall shelf.

Furnish the walls of your home with an accessory that will bring a unique look to your decor. Whether you are using this in your living room, bedroom, or hallway, our hanging wall shelf will blend seamlessly with your furniture.

Invite vintage charm and interesting textures into your home’s interior with this round decorative wall panel boasting attractive floral motifs.

Whether you’re a DJ, a collector of vinyl records, or admirer of vintage-inspired signage, this nostalgic, off-the-wall LED marquee sign is a perfect addition for your wall decor needs.

Give your bedroom a glamorous finishing touch with this silver burst wall decor.

Bring rustic charm into your farmhouse-decorated room with this ‘Hometown Coffee House’ sign.

Put several of your favorite tchotchkes on full display on this five-level asymmetric shelf from Danya B.

Remind yourself of positively and uplifting yourself and others with this ‘Be Kind’ oversized wall art.

Bring a warm, vintage design to your bedroom, entryway, or anywhere else in your home with this lovely floating vanity cabinet from Kate and Laurel

Liven up your laundry room with this fun and fabulous script wall decor.

Bestow a unique modern look into your entryway or living room when you hang this Madison Park Bristol wall decor.

Bring a touch of glam to your space with the Madison Park Signature Addison Mirror Shelf Set of 2.

Does someone you know need a reminder of how awesome they are? This plaque says it all.

Improve your storage and get a stylish accent with this set of two modern wall shelves.

Infuse some industrial flair into your space with this set of wall shelves.

Create space-saving storage in your kitchen or bathroom with this Furniture Pipeline Juneau wall rack.

Set your bedroom apart with the heartwarming farmhouse look of this pintuck comforter set, featuring crinkled microfiber cloth.

Create grand, lush elegance in your contemporary bedroom with this complete comforter set.

Adorn your bed with this jacquard comforter set. The comforter’s two-tone rectangular pattern gives a modern touch to your bedroom.

Cast some decorative color onto your sofa or chairs with this square throw pillow.

Accent your seating space with a bit of shine when you incorporate this decorative chic throw pillow cover.

Add an instant element of fun to your room with this pair of faux fur pillows.

Complement your zoo-themed room with these adorable animal pillows.

Bring out the blue and cream hues in your existing decor with this throw pillow featuring a simple striped pattern.

Bring a vibrant look and more cozy feel to your sitting area with this Rooney throw pillow from Christopher Knight Home.

Create a cute and cozy look in your child’s bedroom with the Urban Habitat Kids Ensley Cotton Jacquard Pom Pom Comforter Set.

Keep your kids’ bedroom fresh, bright, and positive with this Tanya tassel comforter set.

Encourage your little one to dream big with the whimsically inspiring design of this rainbow bedding set.

Send your kid to dreamland with this space adventure bedding collection from Waverly.

Amplify your child’s bedroom decor with the Juvi comforter set by VCNY.

Win the decorating game in your child’s room with this sports-themed comforter set.

Enhance your little one’s unicorn-themed bedroom with this three-piece comforter set.

Give your window the perfect finishing touch with this curtain panel by Exclusive Fabrics.

Freshen up your space with the enchanting style of Intelligent Design Khloe Window Panel.

Give your home a decorator’s touch with the Madison Park Natalie Window Curtain.

Playtime will be even more fun when your kiddo has their very own house to play in, like the Neat and Tidy Cottage from Step2.

Your kids will enjoy playing for hours in this Storybook Cottage Playhouse from Step2.

Sit in luxurious comfort while surrounded by the peace and beauty of your backyard with the Belham Living Resin Wicker Hanging Egg Chair with Cushion and Stand.

Go ahead and start figuring out how much food you can cook on your grill at one time, because once you add the Belham Living Melrosa Wicker 7 Piece Outdoor Patio Dining Set to your outdoor space, you’re most definitely going to want to invite dinner companions over.

Set up a casual hangout spot in your backyard with this three-piece bistro set by Christopher Knight Home.

Immerse yourself in 3.1 surround sound with this powerful, versatile Vizio 40-inch SmartCast sound bar.

Enhance your sound experience with this Onkyo 5.1-channel home theater receiver and speaker system

Hear every detail, all around you – this THX-Certified system delivers theater-quality surround sound for your movies, games and music

Bring immersive audio to your music, movies and games with this Boytone BT-3107F home theater system, which features built-in Bluetooth for wireless connection to your compatible devices.

Expect more from your photography with this Canon Rebel T6 DSLR camera kit.

Explore your creativity with this Nikon digital SLR camera.

Document important moments in your life with this DSLR camera, which come with…

Get super-close to your subject with this Canon Powershot camera

Keep your phone on the side, and let this Sony Cyber-shot digital camera do the work.

Sharpen your memories with this Taylor Swift Edition Fujifilm instax camera.

Zip through your day with Chromebooks featuring Intel Core processors.

No matter how you game, you need an Intel Core processor.

Find great components that fit your gaming needs.

Make a powerful statement, and fuel your ideas with new Surface Laptop 3.

Bost your desktop’s performance with this Intel Core processor.

Elevate your computer’s speed with this Intel Core i7 processor.

Add the look of luxe stainless steel to your kitchen space with this Insignia top-mount refrigerator.
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Re: Reader Based Lead Sentences

Post by SARubin »

Good topic Jester,

I always try to tell people… In sales copy, there’s a magic word you can use to instantly connect with your audience. (NO, the magic word is not “Presto-Chango” or “Abracadabra”)

– The magic word is “YOU”.

Experienced copywriters know the word “you” lets your reader know that you’re talking to them about “what’s in it for them”.

So we want to use “you” at least twice as many times as the words “I, me, we, ours…”

Because nobody really cares what you’re selling until they believe there’s a benefit in their life from owning it.

A few of your examples paint some nice word pictures also. The only thing that would power-up the images even more is maybe the word “Imagine” at the beginning of some of them…

“Imagine uplifting your interior decor with fantastic shapes that will bring you down memory lane.”

“Imagine surrounding yourself with exquisite design and unique style with our set of club chairs.”

“Imagine breathing new life into your bedroom ensemble with this duvet cover set.”

Anyway, those are my early morning thoughts on the topic. (now it’s time for my second cup of coffee, before I start my day…)

P.S. Do you have a website, Jester? Only asking because you can add your website URL to your profile home page if you want to. And then when someone visits your profile page they can click on over to your website from there.
A good marketer knows how to think like a marketer - A great marketer learns how to think like the customer...
SARubin - Direct Response Copywriter / Conversion Flow Specialist
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Re: Reader Based Lead Sentences

Post by Jester1972 »

SARubin wrote: Sun Feb 16, 2020 12:29 pm P.S. Do you have a website, Jester? Only asking because you can add your website URL to your profile home page if you want to. And then when someone visits your profile page they can click on over to your website from there.
I do have a website, but I haven’t been giving it much love. Once it’s something worthy of sharing I’ll be sure to add a link to it on my profile page. Thanks for the recommendation. 🙂
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Re: Reader Based Lead Sentences

Post by WordyWordpecker »

Isn’t all good copy supposed to be reader based?

“Nobody cares how much you know until they know how much you care, about them” – Zig Ziglar
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